e-commerce
Samsung rings up a quick call as Instamart delivers galaxy in minutes
MUMBAI: If you thought 10-minute deliveries were only for groceries, Samsung and Instamart are here to dial up the surprise. In a move that blends speed with sleek tech, Samsung, India’s largest consumer electronics brand has partnered with Instamart to make the Galaxy universe just a few taps and minutes away for consumers across key cities.
The collaboration means customers can now order select Galaxy smartphones, tablets, wearables, and accessories on Instamart and have them delivered to their door almost as quickly as a snack run. In a country where convenience shapes behaviour and quick commerce already dominates everyday essentials, instant tech may well be the next habit forming category.
“At Samsung, we are driven by meaningful innovations that are accessible to everyone. Our partnership with Instamart is another step towards strengthening our omnichannel strategy and making Galaxy experience available to users in a matter of minutes. We are bringing our most loved devices closer to the users,” said Samsung India director of MX business Rahul Pahwa.
For Instamart, the tie-up signals the growing shift toward impulse-led tech buying where the leap from desire to device could now be as short as a cricket over. “Our goal has always been to anticipate and adapt to the changing lifestyles of our consumers. By partnering directly with Samsung, we’re ensuring that high-quality devices are now just a few taps and 10 minutes away, redefining what convenience in tech truly means,” said Instamart AVP Manender Kaushik.
The partnership also strengthens Samsung’s omnichannel ambitions, ensuring users across price segments can access Galaxy products through the retail method that suits them best online, offline, or now, almost instantly. With quick commerce becoming a mainstream behaviour and consumers expecting everything at once, Samsung’s move positions it squarely in the centre of modern, speed-driven tech retail.
As the lines blur between craving and checkout, Samsung and Instamart are betting that the future of buying a new phone may be as simple and as fast as ordering a carton of milk.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
