Hindi
Sajid Nadiadwala’s production unit is like his “extended family”
MUMBAI: Sajid Nadiadwala is busy juggling between outdoor schedules of multiple films, which are being shot all around the world. With such a choc-a-bloc schedule, one cannot help but wonder, how his crew members effortlessly manage to be away from their families for days, sometimes months, at a stretch.
The producer says that the outdoor shooting schedules stretch for more than two to three months on an average. “We end up spending more time with each other than we do with our own families. This would be impossible without their dedication. They are, undoubtedly, my extended family,” says Sajid, who is also getting into direction with Salman Khan starrer Kick.
The films in his bags include: Phantom, an action thriller starring Saif Ali Khan and Katrina Kaif. The film recently finished its schedule in Beirut, Lebanon and has now commenced shooting in the snow-bound valley of Gulmarg in north Kashmir. Coincidentally, Heropanti, the film marking Tiger Shroff’s debut, is also being shot in Kashmir. It’s a ten-day shoot schedule for both, Phantom and Heropanti and they will be shot in different parts of Kashmir.
Alia Bhatt and Arjun Kapoor starrer 2 States was being shot in Delhi, Chennai and Pondicherry. The Salman Khan starrer Kick is being shot in Karjat and the production unit stays there, despite being only a few hours away from Mumbai. Imtiaz Ali’s directorial venture Highway is in the post-production stage. This film has been shot across maximum number of locations, planned for 60 days but finished in 52.
With extreme hard work and dedication of everyone involved, Nadiadwala Grandsons Entertainment is all set to present five movies spanning genres, this year.
Hindi
Rajesh Ramaswamy exits The Script Room to focus on filmmaking journey
Ad filmmaker steps away from own venture to pursue direction and storytelling
MUMBAI: In a move that has caught the attention of the advertising and creative community, Rajesh Ramaswamy has announced his exit from The Script Room, the company he co-founded, marking the end of a seven-year stint at the helm.
The decision, which came into effect earlier this month, signals a shift in focus for Ramaswamy, who is now looking to immerse himself fully in filmmaking and direction as an independent creative.
Known for blending sharp advertising insight with storytelling craft, Ramaswamy has been instrumental in shaping The Script Room into a creative hub that delivered campaigns, branded content, and original storytelling formats. Over the years, the company collaborated with agencies, directors, and a wide network of writers, while also experimenting with formats such as short films and web series.
Sharing his thoughts on the transition, Ramaswamy indicated that the move is driven by a desire to focus and explore stories he has been developing over time. While he acknowledged the unconventional nature of stepping away from one’s own venture, he also framed it as a necessary leap toward clarity and creative pursuit.
Importantly, The Script Room will continue its operations with its current team and leadership, with Ramaswamy expressing confidence in the group that helped build the company’s identity. The studio, he noted, remains well-positioned to evolve further with fresh talent and ideas.
His exit also reflects a wider industry trend, where experienced advertising professionals are increasingly transitioning into independent filmmaking, tapping into the growing opportunities across digital and long-form content platforms.
As Ramaswamy steps into this new phase, the move underscores a familiar creative instinct, sometimes, the boldest ideas begin with a clean break.
