GECs
SaharaOne in programming rejig, to launch new Rajshri show ‘WRWML’
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MUMBAI: Bollywood’s erstwhile king of family sagas – Rajshri Productions – will mark their entry into C&S homes with their first television venture Woh Rehne Wali Mehelon Ki (WRWML) on a mainstream channel – SaharaOne. |
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Come 30 May and the channel will see a change in its prime time programming line up with the launch of this new show. Currently Dial One and Win airs at 8.30 pm (Monday to Thursday) and is followed by Ken Ghosh’s Pepsi A.D.A at 9 pm. WRWML will steal the 9 pm slot and subsequently Pepsi A.D.A will be pushed to the 9.30 pm slot. |
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As a result, the present 9.30 pm show Prratima, which is all set to don a new image will be shifted to the afternoon slot and will be aired at 3:30 pm. The sun will set on the Hema Malini starrer Kamini Damini on 26 May, which currently airs in the 10 pm slot. In place of Kamini Damini, Best of Kagaar series will be aired from 30 May.  Also, keeping in mind the summer holidays, SaharaOne has introduced a new morning band from 9 am to 12 pm – Chutti Express – which essentially caters to the kids and is essentially a repackage of the channel’s kids’ shows – Dhoom, Just Kids, Chacha Chaudhary, Hukum Mere Aka and Gilli Danda.
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Apart from this some big ticket movies are also lined up on the channel, the first of them being Ram Gopal Varma’s Naach starring Abhishekh Bachchan and Antara Mali. SaharaOne COO Purnendu Bose says, “We have quite a few other big movies also lined up; however at this stage I cannot divulge their names.”
Speaking on the marketing and promotional activities that will surround WRWML, Bose says that the promotional activities start from tomorrow (20 May). The story revolves around the pampered daughter of a business tycoon who is confronted with doing household chores and other things that a middle class girl would be doing – for example traveling by public transport, buying vegetables, cooking, etc. Keeping in mind the story line, public transports like local trains and auto rickshaws will be branded with the show. Bose informs that close to 5000 auto rickshaws across the country have been branded with the show. The show will be promoted in the top 15 TAM cities of the country.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
