News Broadcasting
Sahara snares Sridevi for small screen debut
Its Sridevi, finally.
After letting rumours that Bollywood top glitter would stud forthcoming Sahara TV programmes permeate the industry, the channel has finally zeroed in on the yesteryear queen bee to play the lead in its new serial.
The as-yet-unnamed 104-episode serial promises to showcase Sridevi’s talent, hitherto unseen on the small screen. This will be the actress’ first celluloid appearance (big or small screen) after a three-year hiatus, claims Sahara. The announcement that Sridevi will be the channel’s star value comes as a dampener of sorts after reports that Amitabh Bachchan might be appearing next on Sahara, after the Kaun Banega Crorepati season ended in January.
Sahara TV promoter Subroto Roy had in July 2001 set up a committee consisting of Modi Entertainment Group’s Buena Vista Television CEO Pratik Basu, programming head Basaav Raj, its ad agency Percept Advertising’s promoters Harindra and Shailendra Singh, and other senior managers from within the company. The Percept duo along with the Sahara team were given the task of looking after the programming and marketing of the channel. With some Rs 100-120 million set aside for the channel’s overhaul, it was clear there was some serious intent to get the channel up and going. November saw Sahara really get into the groove with the launch of a host of new programmes on its prime time slot, between 8 and 9 pm, ranging from mythological series to family dramas. It was around the same time that the reports about Bollywood biggies being roped in surfaced.
One interesting fallout of this new initiative is that the small screen will see the revival of an old rivalry. That between Sridevi and Madhuri Dixit. In fact it was Madhuri who displaced Sridevi from her perch as the Queen of Bollywood. With the Madhuri-hosted marriage show Shubh Vivaah certain to have its debut on Sony Entertainment any time after 30 June how Sridevi’s show fares will be watched with interest.
And judging by the fact that there there are no details forthcoming as to what the new Sahara show entails, it seems to indicate that the programme launch might take a few months. This may well mean that both shows will be ready to air at around the same time.
Certainly something to look forward to.
News Broadcasting
Network18 Q4 revenue grows 9.7 per cent, EBITDA at Rs 30 crore
PAT improves to Rs 306.6 crore, margins steady amid cost pressures.
MUMBAI: Not all news is breaking, some of it is quietly improving. Network18 Media & Investments Limited appears to be doing just that, tightening losses and stabilising margins even as costs continue to weigh on the business. For FY26, the company reported revenue from operations of Rs 1,955.1 crore, up from Rs 1,896.2 crore in FY25, signalling modest top-line growth in a challenging media environment. Total income stood at Rs 1,978.2 crore, compared to Rs 1,913 crore a year earlier.
Profit after tax came in at Rs 306.6 crore for the year, a sharp turnaround from Rs 3,225.4 crore in FY25, largely reflecting the absence of large exceptional items that had inflated the previous year’s numbers. On a more comparable basis, the company’s operating performance showed signs of gradual stabilisation.
However, the quarterly picture remained under pressure. For the March quarter, Network18 reported a loss of Rs 53.1 crore, narrower than the Rs 98.1 crore loss in the same period last year, but still indicative of ongoing cost challenges.
Expenses continued to track high. Total expenses for FY26 stood at Rs 2,235.7 crore, up from Rs 2,197.8 crore in FY25. Key cost heads included operational expenses of Rs 765.9 crore, employee benefits of Rs 475.9 crore, and marketing, distribution and promotional spends of Rs 427.1 crore, underlining the continued investment required to sustain reach and engagement.
At an operating level, margins remained under strain. Operating margin stood at 2.33 per cent for FY26, marginally higher than 1.77 per cent in FY25, while net profit margin remained negative at -13.02 per cent, though improved from -14.89 per cent.
On the balance sheet, total assets rose to Rs 8,957.6 crore as of 31 March 2026, from Rs 8,317.5 crore a year earlier. Equity strengthened to Rs 4,958.7 crore, while borrowings increased to Rs 3,112.8 crore, reflecting a higher reliance on debt to support operations.
Cash flows told a mixed story. While financing activities generated Rs 83.9 crore, operating cash flow remained negative at Rs -24 crore, highlighting ongoing pressure on core cash generation. Cash and cash equivalents, however, improved to Rs 33.9 crore from Rs 1.8 crore.
The numbers point to a company in transition growing revenues, trimming losses, but still grappling with structural cost pressures. In a sector where scale often comes at a price, Network18 seems to be inching towards balance, one quarter at a time.
