GECs
Sahara packs in movie punch for October
MUMBAI: Whether movies are the flavour of the month or not is a different story all together. But Sahara sure is packing in some good old ‘masala’ punch this October.
In a bid to fortify the content, Subrato Roy’s flagship channel has adopted a new stance — package the new launches with movies.
While big screen stars continue to waltz with Sahara, what with Hema Malini’s long in-making Kamini Damini finally debuting on the channel, the channel is all geared to launch Raja Mukerji’s Prratima. In what seems like a strategy to hook the viewers, Sahara will be preceding Prratima’s relaunch by week long Amitabh Bachchan movie fest.
In addition to the mass entertainment shows, the channel has already premiered its kiddie fare, Contiloe production’s Aavishkar. A superman tale has a half man-half robot as its protagonist, complete with a gizmo laden world and evil villians.
The channel will be premiering two of Bachchan’s recent releases Kareena Kapoor and Fardeen Khan starrer Dev and Aishwarya Rai and Vivek Oberoi starrer Kyon Ho Gaya Na.
The next launch – Kuch Love Kuch Masti is preceded by Kareena Kapoor and Fardeen Khan starrer Khushi and Vivek Oberoi and Ajay Devgan starrer gangster flick Company.
In addition to premiering Dev and Kyun Ho Gaya Na, Sahara is looking at buttering its weekend movie slots with premieres of latest movies like Dhoop, Saaya, Sheen, Run and Gayab.
Movies seem to be the safe bet for the festivals and others holidays as well, with the channel lining Dhoop, Lajja, Bas Itna Sa Khwab Hai, Company and Khushi. But the channel is playing slow on Sundays owing to cricket series between India and Australia and has placed older movies in afternoon slot on Saturdays and Sundays.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
