GECs
Sabe TV’s ‘Office Office’ to join daily brigade
Office Office, the leading weekly sitcom from the Sabe TV stable, is all set to become a daily. According to Sri Adhikari Brothers Television Network Ltd (SABTNL) vice-chairman Markand Adhikari, nothing definite has been decided about the frequency of the show.
“It could be three to four times a week,” Adhikari says. “But the days have not been pinpointed yet.” However, information from within the network indicate a tentative schedule has already been drawn up. The show is likely to be aired thrice a week Mondays through to Wednesday at 8:00 PM
“The official material will be sent out to potential advertisers very shortly,” Adhikari says. Among the sponsors who have so far been backing the show are Kodak , Cello, and Nirma.
Adhikari says that the show is being extended because once a week shows get lost in the crowd of dailies. “We want to further develop the audience that Office Office has and make it a habit for them,” he says. “Making it a daily can go a long way in furthering our aim.”
He adds that efforts are being put in took to keep the storyline strong enough to retain viewers’ interest. “It is not a dishum dishum (lots of fighting) show,” he says. “It is a show with certain production values and Eagle Video, the producers, are taking care to retain that flavour.”
Adhikari added that the move to change the show over to a daily was just one of a basket of efforts which were being worked out to strengthen the channel.
If the show works, it will be an office coup for Sabe TV.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
