GECs
Sab TV launches new initiative Chai Pe Chutkule
MUMBAI: India’s comedy channel SAB TV is offering its viewers an opportunity to its viewers by providing the country’s first ever platform to local and fresh talented individuals who can perform stand-up comedy acts and make people laugh with their comical timing and anecdotes. Families in the city will also get to entertain themselves over some tea and snacks.
Chai Pe Chutkule is all set to provide innovative and fresh content with non-stop laughter. SAB plans to commence this initiative by touring extensively in Rajasthan. The initiative will not only be an event to conduct auditions but will also present the talent to localities and families that come to watch the same. Chai Pe Chutkule will cover the following eight cities – Jaipur, Ganganagar, Kota, Alwar, Bikaner, Ajmer, Hanumangarh and Bharatpur.
The channel is planning to reach out to its audiences in smaller pockets of India in a conscious attempt to involve its audiences to get involved with the channel.
Sab senior EVP and business head Anooj Kapoor said, “We believe Chai Pe Chutkule has the right mix of interactivity and great content. The property in itself will be intensely engaging whilst also search for some of the best local talent. It is an extension of our brand promise of Asli Mazaa Sab Ke Saaath Aata Hai and we aim to take it around the country looking for genuine local talent with a flair for clean comedy whilst entertaining the local family audiences with their talent”
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
