GECs
SAB launches school connect programme in UP and Punjab
MUMBAI: SAB TV has launched a school connect initiative called SAB Ki Happy Family. Starting with the states of Uttar Pradesh & Punjab, the channel plans to reach out many more schools in the country along the way. SAB Ki Happy Family will be touring in Agra, Allahabad, Kanpur, Varanasi, Chandigarh and Ludhiana.
Students from standard 1 to 9 can participate in the same.
SAB Ki Happy Family programme emphasises the importance of love for family and togetherness channeled through a drawing competition amongst school children. This activity is an interactive session, the theme for drawing competition is ‘Asli Mazaa Sab Ke Saath Kaise Aata Hai?’ ensuring the children describe their views on fun and good-times together as a family unit or with their loved ones.
SAB TV senior VP and business head Anooj Kapoor said, “We live in a world today where we end up taking our families and loved ones for granted sometimes. Through SAB Ki Happy Family initiative we want be able to show the children, who are the future of the country, how important a family unit is, respecting and caring for elders is not just an integral part of our culture but also ensures that we have a strong support system too. SAB Ki Happy Family accentuates SAB TV’s core belief of Asli Mazaa SAB Ke Saath Aata Hai and beautifully illustrates the positives of joint family system.”
The objective of the campaign is to make the children realise the significance of mutual respect and care for their loved ones and to bring together all family members to portray their idea of fun.
As part of this initiative, the participating children will be provided with drawing sheets for the competition and goodies from SAB TV. The drawing sheets also come with a sketch of a family tree which the children have to fill in according to their family members. Some of the best family tree entries will also get a chance to be featured on SAB TV’s Facebook page.
This initiative is being executed by Victor Tango Entertainment Pvt Ltd.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
