GECs
Sab campaigns for votes
MUMBAI: With the general elections due next year and almost everyone talking about it, Sab has decided to cash-in on the idea for its award show too.
In just its second season, Sab ke anokhe awards, has election as its theme this year. The campaign ‘saal ka sab se anokha election’ will enable the viewers to vote for their favourite nominee from each category.
The viewers will be able to vote for five categories – Sab Se Anokha Prani, Sab Se Anokhi Jodi, Sab Se Anokha Musibat Ka Mara, Sab Se Anokha Romance and Sab Se Anokhi Nari. And the winner will be declared only on the basis of the votes. As for the other categories, winners will be decided by a jury.
Talking on how the nominees were selected Sab EVP and business head Anooj Kapoor says, “If one looks at our shows it is quite evident that which character from a particular show will fit a certain category.”
The channel hasn’t left any platform to market the award show. From hoardings plastered on buses to a vote appeal on television, the channel has a pan India line of attack to get in as many votes as possible. It has booked 10,000 spots on TV, 600 hoardings across 40 cities, tie-up with Café Coffee Day outlets apart from advertising on 40 newspapers (Hindi, English & vernacular). It is also active on social media and will allow the viewers to vote through its Facebook page, Sab Play mobile app, SMS etc.
With digitalisation and the change in TAM ratings, the channel is optimistic about its reach and the number of people voting in. Last year the channel received close to five lakh votes for the awards. “With TVT, of course, we know what our reach is and hope to engage as many viewers as possible,” sates an optimistic Kapoor.
The main sponsor of the award show is Rin and it is powered by Cadbury 5 Star. Kotak Mahindra, Asian Paints and Badshah Masala are the associate sponsors.
The show will be aired on 31 August and we can only hope that viewers choose the right and the deserving candidate at least in reel if not in reality!
GECs
ZEEL overhauls sales structure to chase growth across TV and digital platforms
New structure sharpens digital push as viewing habits fragment fast
MUMBAI: Zee Entertainment Enterprises Ltd. is reshuffling its sales playbook as it looks to keep pace with a fast-changing media landscape, where audiences are scattered, screens are multiplying and advertisers are following the data.
According to media reports, the rejig is anchored in the company’s push to build a more integrated, data-led monetisation engine, one that can straddle both traditional television and fast-growing digital platforms with equal ease.
At the heart of the move is a reworked sales architecture designed to deliver cross-platform solutions. With connected TV gaining ground and digital consumption surging, ZEEL is aligning its teams to move quicker, think broader and sell smarter.
The restructuring is being led by chief operating officer, advertisement revenue, Sandeep Mehrotra, at a time when the company says it is seeing tremendous growth. The idea is simple: match the right talent to the right opportunity in a market that is anything but static.
As part of the overhaul, several long-serving executives have been elevated to chief sales officer roles across regions and content clusters. Sanjoy Chatterjee will head the east market, while Gunjarav Nayak takes charge of the west along with high-margin verticals such as hmg, brand works, intellectual properties and digital sales. Rajnish Gupta will oversee bengaluru and chennai markets alongside the kannada and tamil clusters.
In other key moves, Divjyot Dhanda will lead hyderabad and kochi markets and manage zee tv, zee keralam and the telugu cluster. Roshan Vasu Kotian will supervise a diverse portfolio including Zee Marathi, &tv, Zee Punjabi, Zee Anmol, Big Magic and Zee Biskope.
The company is also strengthening its bench, appointing national sales heads across retail, regional clusters, digital and brand solutions. Ankur Kapila’s appointment to lead digital sales signals a sharper push into a segment that continues to outpace traditional formats.
Behind the scenes, dedicated strategy and operations roles have been carved out for both linear and digital businesses. Nitin Shetty, Rajkiran Shrivastav and Priya Nambiar will take on key responsibilities to ensure the new structure runs with precision.
The broader aim is clear. ZEEL wants a bigger slice of advertising budgets that are steadily drifting towards digital and connected TV ecosystems. By integrating its offerings, the company hopes to deepen client relationships while unlocking new revenue streams.
The new structure takes effect immediately, with Mehrotra continuing to report to chief executive officer Punit Goenka and steer the company’s advertising revenue strategy. Senior executive Laxmi Shetty will support the transition, with her revised role expected to be announced soon.
In a market where content is everywhere but attention is scarce, ZEEL’s latest move is less about rearranging the org chart and more about staying in the game.
