International
S. Korean company creates 4DX for interactive viewing experience
MUMBAI: A South Korean company has created an interactive viewing experience called 4DX that simulates a film‘s environment in films like Cameron‘s, Titanic as well as recent release The Hunger Games.
Unlike D-Box Technologies‘ motion-simulation seats, 4DX features chairs that pitch and roll according to the motion of the action within the film. It also includes features like “short bursts of sharp air” and “face water” to put the viewer in the middle of the on-screen environment.
James Cameron‘s Titanic, that was re-released in 3D this week, invited critics to trot out familiar arguments about the pointlessness of the technology except as a means to increase ticket prices and squeeze a few extra dollars out of devoted fans.
Not unlike D-Box Technologies‘ motion-simulation seats, 4DX features chairs that pitch and roll according to the motion of the action within the film. But it also includes such features as “short bursts of sharp air” and “face water” to put the viewer in the middle of the on screen environment.
Presumably the volume of these atmospheric flourishes is modulated – or else Titanic fans may find themselves struggling to see the film during the ship‘s climactic descent into the ocean.
CJ 4DPlex Co. launched 4DX in 2009, and is using the technology to enhance the viewing experience of The Hunger Games, John Carter and The Avengers in addition to Titanic.
The company hopes to reach more than 800 auditoriums by 2016.
International
Utopai Studios unveils 4K three-minute video generation for PAI platform
New Story Agent and editing tools aim to streamline AI-led filmmaking workflows
MUMBAI: Utopai Studios has announced a major upgrade to its PAI storytelling AI platform, introducing what it claims is an industry-first capability to generate three-minute videos in 4K resolution, alongside enhancements to its Story Agent feature.
The update, rolling out from April 15, expands the platform’s capabilities across the filmmaking process, from early concept development to post-production. The company said the new features are designed to help filmmakers maintain continuity across characters, scenes and visual styles, a key challenge in AI-driven storytelling.
At the heart of the release is a next-generation model that enables more structured narrative development, allowing creators to move more seamlessly from idea to execution. With tools such as multi-shot sequencing and multi-turn editing, the platform aims to give both studios and independent creators greater control over complex storytelling workflows.
Commenting on the launch, Utopai Studios co-founder and CTO Jie Yang said, “The next phase of AI in media will not be defined by isolated tools, but by systems that can carry story, continuity and collaboration across the full creative process.” He added that the update is a step towards enabling more practical, end-to-end narrative development at a professional level.
Echoing this, Utopai Studios co-founder and chief scientific officer Zijian He said, “Generative video is opening the door to a new production model, where creative ambition is less constrained by traditional cost and complexity.” He noted that the platform combines multimodal models with iterative editing to give creators more speed, control and consistency.
The company said PAI is already being used in professional film and television productions, particularly in Hollywood, for tasks such as pre-visualisation, scene design and post-production refinements. The latest update adds features including improved voice options, character consistency, unlimited editing and more flexible asset management.
Utopai also emphasised that its models are not trained on copyrighted material, positioning the platform as a cleaner alternative for creators and rights holders navigating the evolving AI landscape.
As AI continues to reshape content creation, Utopai’s latest push signals a shift from standalone tools to integrated systems, aiming to make high-quality filmmaking faster, more flexible and increasingly accessible.
