iWorld
RVCJ launches India’s first and biggest celebration of memes with Meme Utsav
Mumbai In a groundbreaking move, RVCJ is thrilled to announce the launch of “Meme Utsav,” India’s first and largest celebration dedicated to the world of memes. The event aims to honour and recognize the unsung heroes behind the screens – the ingenious minds who bring laughter and thought-provoking insights to our daily digital lives. “Meme Utsav” is set to be an IP (Intellectual Property) event, taking place at NESCO Goregaon East, Mumbai, on the 16th and 17 December, spanning over two exciting days.
Memes have undoubtedly become a cultural phenomenon, transcending the digital realm to become a language of their own. Studies have shown that memes possess the extraordinary power to generate up to ten times the reach and engagement of a regular social media post. However, despite their pervasive influence, the creative geniuses behind memes often remain anonymous, hidden, and unrecognised behind the humour they create.
Meme Utsav seeks to change this by providing a platform for these talented individuals to step into the limelight. For the first time in India, meme creators will be celebrated for their contributions to online culture. This grand celebration aims not only to acknowledge their efforts but also to delve into the fascinating process of meme creation and award our country’s top meme creators. Attendees will have the unique opportunity to meet and interact with the faces behind the most viral and entertaining memes of our time.
“Meme Utsav” offers an unprecedented opportunity for brands to dive into the heart of meme culture and harness the limitless potential of humour, wit, and viral engagement. In today’s digital landscape, memes have evolved into a language of their own, and savvy brands recognise their power as a key element of modern communication. This event is not just a celebration; it’s a gateway to connect with a community that thrives on creativity and laughter. Brands that join us at Meme Utsav will find themselves at the forefront of a cultural revolution, where their messages blend seamlessly with the humour that captivates millions. RVCJ extends an enthusiastic welcome to all brands to be a part of this exhilarating journey, where brand meets creativity, and the possibilities are boundless. Embrace the meme, and let your brand’s voice resonate in the hearts of a diverse and engaged audience. Together, we’ll redefine the future of brand engagement in the digital age at Meme Utsav!”
RVCJ Digital Media co-founder, and chief revenue officer A. Aziz Khan said, “We are ecstatic to introduce Meme Utsav, a platform that finally puts a spotlight on the brilliant minds who tirelessly craft the memes that enrich our online experiences. Meme Utsav isn’t just an event; it’s a movement that brings well-deserved recognition to the creative geniuses behind the screens. Our aim is to provide a stage where meme content creators can stand tall, and their wit and humour can be celebrated with the grandeur they truly deserve.”
RVCJ Digital Media head of IP content Rekha Rao passionately added, “Meme Utsav is not just a celebration; it’s a revelation of the vibrant, evolving language of our digital era. Memes have become a powerful means of communication, and through this event, we aim to spotlight the creators who shape our online conversations with wit, satire, and thought-provoking humour.”
iWorld
Prime Video drops trailer for Lukkhe, a rap crime drama starring KING in his acting debut
Eight episodes of revenge, redemption and hard-hitting rap arrive on the streaming platform on 8th May
MUMBAI: Prime Video has unveiled the trailer for Lukkhe, an eight-episode musical action drama built around the world of rap, crime and bruised relationships — and it has done so in suitably loud fashion, launching it at a live concert in Mumbai featuring electrifying performances by KING, Amira Gill, Akshath, Raashii Khanna, Ruaa Kayy and RUTVXK. As if that were not enough, the show’s music album was also dropped at the event, in collaboration with exclusive music streaming partner Amazon Music and music label Warner Music India.
The series is directed by Himank Gaur and produced by Vipul D. Shah and Rajesh Bahl under the banners of Optimystix Entertainment and White Guerrilla LLP. It is created and executive produced by Agrim Joshi and Debojit Das Purkayastha.
The cast is the talking point. KING, the acclaimed Indian rapper and songwriter, makes his acting debut as MC Badnaam, a performer consumed by rivalry and hunger for recognition. Raashii Khanna, returning to Prime Video after Farzi, plays Gurbani. Palak Tiwari, making her streaming debut, plays Sanober. Lakshvir Singh Saran plays Lucky. The ensemble also includes Nakul Roshan Sahdev, Kritika Bharadwaj, Shivankit Parihar, Yograj Singh and Ayesha Raza Mishra in pivotal roles.
The trailer plants its flag squarely in the tension between MC Badnaam and his rival MC OG, played by Parihar, while threading in the love story between Lucky and Sanober. The soundtrack, which spans hard-hitting rap anthems to emotionally charged melodies, is as much a character in the show as any of its leads.
Gaur was candid about what drew him to the project. “Lukkhe gave me a chance to dive into a world that’s loud, emotional, and constantly on edge,” he said. “What stayed with me was how every character is chasing something personal, and music becomes their way of expressing it. Working with this cast, especially KING in his debut, along with Raashii, Lakshvir, and Palak, was incredibly rewarding because they brought honesty that elevated every moment.”
Khanna reflected on her character with evident relish. “Playing Gurbani in Lukkhe was a really intense and fulfilling experience,” she said. “What I found most interesting was how her strength comes from something deeply personal, which shapes every decision she makes. It was about finding that balance between vulnerability and grit.”
KING, stepping in front of the camera for the first time, was characteristically direct. “Stepping into Lukkhe as MC Badnaam has been a defining moment for me,” he said. “What drew me in was how real his hunger and need to be heard felt. It’s something I connect with as an artist. Bringing music into his journey made the experience even more personal.”
Tiwari described the role as a first on multiple fronts. “It was my first time working with Prime Video, and the whole experience felt new and creatively satisfying,” she said. “Being part of a story that has both intense and heartfelt moments, along with a team that brought so much honesty to it, made this journey truly memorable.”
Saran, for his part, zeroed in on what made Lucky tick. “Lucky is someone who’s trying to move forward while still carrying the weight of his past, and that push-pull made him really interesting to explore,” he said. “There’s a sincerity to his journey that I hope people connect with.”
Lukkhe premieres on Prime Video in Hindi on 8th May, across India and in more than 240 countries and territories worldwide. In a streaming landscape drowning in crime dramas, this one is betting that putting a rapper at its centre – and meaning it – is enough to cut through the noise. On the evidence of the trailer, it might just be right.
