AD Agencies
Women of industry band together to form Oon
MUMBAI: A fresh collective of leading women professionals has launched Oon, an integrated marketing communications firm that aims to simultaneously serve clients with top-tier expertise and create a collaborative platform for independent women professionals.
The brainchild of industry veteran Rekha Rao, who boasts nearly three decades of experience spanning advertising, film production, public relations, and corporate communications, Oon (a dialectal version of “one” in British English) is putting a distinctly feminine spin on the marketing world.
“Over the years I have seen women navigating multiple challenges to thrive and succeed in the punishing marketing, media, and communications industry,” says Oon founder & chief executive Rao. “This wealth of potential and experience with women who are already successful and those who have immense talent but need the opportunity inspired me to create something unique.”
The powerhouse network includes a veritable who’s who of female talent—marketers, entrepreneurs, strategists, journalists, content specialists, art directors, filmmakers, and advocates from LGBTQAI+, PwD and sustainability communities. The collective also features digital marketers, influencers, and practising professionals including doctors, lawyers, chartered accountants and academicians—each bringing at least 15 years of experience to the table.
From design and advertising to PR, content to reputation management, digital marketing to policy advocacy, Oon curates bespoke teams tailored to diverse client needs from their pool of experts. The firm offers solutions across the communications spectrum, with experience spanning global brands, corporate leaders, start-ups, and entrepreneurs.
Rao, known for her out-of-the-box thinking and penchant for large-scale campaigns that have garnered over 100 awards, envisions Oon as “not just an agency—it’s a movement” representing the “49.75 per cent of the world that is women.”
The Oon collective includes an impressive roster of specialists, including creative strategist Amee Sanghvi, strategic growth partner Anshul Mishra, award-winning journalist Anusha Subramaniam, and transgender activist Gauri Sawant serving as LGBTQIA+ counsel.
For clients seeking fresh perspective in marketing communications, OON promises a distinctive approach—delivering campaigns that don’t just target audiences but genuinely speak to them, all while advancing opportunities for women in the industry.
The Oon Collective:
o Amee Sanghvi- Creative and Design Strategist | Creative Brand Partner, Oon
o Anshul Mishra- Strategic Growth Partner | Scale-up Specialist | Marketing Counsel @ OON
o Anusha Subramaniam – Award-winning journalist | Content Consultant | Inclusion Advocate | Strategic Content Counsel @ OON
o Dipali Sikand – Serial Entrepreneur | Women Empowerment Champion @ OON
o Gauri Sawant- Transgender Activist | LGBTQIA+ Counsel @ OON
o Gayatri Ramanathan – Sustainability & ESG storytelling expert
o Minari Shah- Corporate and Brand Narratives | Building Leaders of the Future | Corporate and C-Suite Reputation Counsel @ OON
o Nitisha Agrawal, Nitisha Agrawal | Founder & Director, Smokeless Cookstove Foundation | Access to clean energy & climate adaptability for the most marginal communities | Climate Change from the Grassroots Specialist @ OON
o Pallavi Mutalik Hebbar, Consulting & Risk Advisory,Geopolitics, AI Counsel @ OON
o Renuka Sanghvi, Mental and Emotional Health Counsel @ OON
o Roopa Arun, Educationist | Policy | Institution Building | Education Industry Counsel @ OON
o Sangita Thakur – Founder, Ashtavakra Accessibility Solutions | PwD Counsel and Inclusive Communications Strategist @ OON
o Sowmya Raman- Organisational Transformation | Change Management Specialist | Talent and Internal Communications Counsel @ OON
o Talish Ray, Partner, TRS Law Offices | Policy and Law | Legal Expert @ OON
o Wei Ling Chiu, Founder & Chief Client Engagement Officer, Be Bold | B2B and Enterprise Technology Counsel @ OON
The OON Partners:
o Preeti Juneja, DreamWeb India | Personal Branding Partner, OON
o Rachana Chowdhary, Founder & CEO, MediaValueWorks | Partner, OON
o Smita Uchil, Co-founder, Mavendoer | Digital Partner, OON
o Wei Ling Chiu, Founder & Chief Client Engagement Officer, Be Bold | B2B and Enterprise Technology Partner @ OON
AD Agencies
Fevicol releases its last ad campaign by the late Piyush Pandey
The adhesive brand’s last campaign by the late advertising legend Piyush Pandey turns an everyday Indian obsession into a quietly powerful metaphor
MUMBAI: Fevicol has never needed much of a plot. A sticky bond, a wry observation, a truth that every Indian instantly recognises — that has always been enough. “Kursi Pe Nazar,” the brand’s latest television commercial, is no different. And yet it carries a weight that no previous Fevicol film has had to bear: it is the last one its creator, the advertising legend Piyush Pandey, will ever make.
The film, released on Tuesday by Pidilite Industries, fixes its gaze on the kursi — the chair — and what it means in Indian life. Not just as a piece of furniture, but as a currency of ambition, a vessel of authority, and a source of quiet social drama that plays out in every home, office and institution across the country. Who sits in the chair, who waits for it, and who eyes it hungrily from across the room: the film transforms this sharply observed cultural truth into a narrative that is, in the best Fevicol tradition, funny, warm and instantly familiar.
The campaign was Pandey’s idea. He discussed it in detail with the team before his death, but did not live to see it shot. Prasoon Pandey, director at Corcoise Films who helmed the commercial, said the team needed five months to find its footing before they felt ready to shoot. “This was the toughest film ever for all of us,” he said. “It was Piyush’s idea, magical as always.”
The emotional weight of that responsibility was not lost on the team at Ogilvy India, which created the campaign. Kainaz Karmakar and Harshad Rajadhyaksha, group chief creative officers at Ogilvy India, described the process as “a pilgrimage of sorts, on the path that Piyush created not just for Ogilvy, but for our entire profession.”
Sudhanshu Vats, managing director of Pidilite Industries, said the film was rooted in a distinctly Indian insight. “The ‘kursi’ symbolises aspiration, transition, and ambition,” he said. “Piyush Pandey had an extraordinary ability to elevate such everyday observations into iconic storytelling for Fevicol. This film carries that legacy forward.”
That legacy is considerable. Over several decades, Pandey’s partnership with Fevicol produced some of the most beloved advertising in Indian history, building the brand into something rare: a household name that people actively enjoy watching sell to them.
“Kursi Pe Nazar” does not try to be a tribute. It simply tries to be a great Fevicol film. By most measures, it succeeds — which is, in the end, the most fitting send-off of all.
