iWorld
RVCJ launches India’s first and biggest celebration of memes with Meme Utsav
Mumbai In a groundbreaking move, RVCJ is thrilled to announce the launch of “Meme Utsav,” India’s first and largest celebration dedicated to the world of memes. The event aims to honour and recognize the unsung heroes behind the screens – the ingenious minds who bring laughter and thought-provoking insights to our daily digital lives. “Meme Utsav” is set to be an IP (Intellectual Property) event, taking place at NESCO Goregaon East, Mumbai, on the 16th and 17 December, spanning over two exciting days.
Memes have undoubtedly become a cultural phenomenon, transcending the digital realm to become a language of their own. Studies have shown that memes possess the extraordinary power to generate up to ten times the reach and engagement of a regular social media post. However, despite their pervasive influence, the creative geniuses behind memes often remain anonymous, hidden, and unrecognised behind the humour they create.
Meme Utsav seeks to change this by providing a platform for these talented individuals to step into the limelight. For the first time in India, meme creators will be celebrated for their contributions to online culture. This grand celebration aims not only to acknowledge their efforts but also to delve into the fascinating process of meme creation and award our country’s top meme creators. Attendees will have the unique opportunity to meet and interact with the faces behind the most viral and entertaining memes of our time.
“Meme Utsav” offers an unprecedented opportunity for brands to dive into the heart of meme culture and harness the limitless potential of humour, wit, and viral engagement. In today’s digital landscape, memes have evolved into a language of their own, and savvy brands recognise their power as a key element of modern communication. This event is not just a celebration; it’s a gateway to connect with a community that thrives on creativity and laughter. Brands that join us at Meme Utsav will find themselves at the forefront of a cultural revolution, where their messages blend seamlessly with the humour that captivates millions. RVCJ extends an enthusiastic welcome to all brands to be a part of this exhilarating journey, where brand meets creativity, and the possibilities are boundless. Embrace the meme, and let your brand’s voice resonate in the hearts of a diverse and engaged audience. Together, we’ll redefine the future of brand engagement in the digital age at Meme Utsav!”
RVCJ Digital Media co-founder, and chief revenue officer A. Aziz Khan said, “We are ecstatic to introduce Meme Utsav, a platform that finally puts a spotlight on the brilliant minds who tirelessly craft the memes that enrich our online experiences. Meme Utsav isn’t just an event; it’s a movement that brings well-deserved recognition to the creative geniuses behind the screens. Our aim is to provide a stage where meme content creators can stand tall, and their wit and humour can be celebrated with the grandeur they truly deserve.”
RVCJ Digital Media head of IP content Rekha Rao passionately added, “Meme Utsav is not just a celebration; it’s a revelation of the vibrant, evolving language of our digital era. Memes have become a powerful means of communication, and through this event, we aim to spotlight the creators who shape our online conversations with wit, satire, and thought-provoking humour.”
iWorld
Epic Company launches unified Epic Studio for films and OTT
Vivek Krishnani to head films business; Samar Khan leads OTT & Television.
MUMBAI: Epic just merged its creative superheroes under one cape because when films and OTT need to fight for attention together, you don’t keep them in separate universes. The Epic Company has launched Epic Studio, a next-generation creative and production powerhouse that unites Juggernaut Productions and Movieverse Studio under a single banner. The move creates a streamlined, scalable platform for premium storytelling across theatrical films, OTT originals, television, digital-first formats and branded content.
Vivek Krishnani has been appointed chief executive officer, Epic Studio (Films), overseeing the theatrical and film business with a focus on culturally resonant narratives across Hindi, Telugu, Tamil, Gujarati and Malayalam cinema. Samar Khan continues as chief executive officer, Epic Studio (OTT & Television) and retains his role as chief content officer for Docubay and Epic On.
The Epic Company managing director Aditya Pittie said, “Epic Studio brings together our entire creative ecosystem under one unified studio vision. This is not just an integration of verticals, but the creation of a collaborative environment where writers, filmmakers, creators, and brand partners can seamlessly develop and scale stories across formats and screens.”
Vivek Krishnani added, “We are building an audience-focused mainstream film studio committed to delivering fresh, engaging, and innovative stories for both theatrical and streaming platforms.”
Samar Khan commented, “This alignment allows us to approach storytelling with a unified studio mindset. We are building IP under one creative umbrella, with scale and longevity in mind from inception.”
The unified structure eliminates silos, enabling ideas to flow fluidly from concept to screen while adapting to evolving audience behaviour. Epic Studio positions itself as a creator-led ecosystem championing purposeful, resonant storytelling with commercial strength.
In an entertainment landscape where stories now leap between screens faster than plot twists, Epic isn’t just building a studio, it’s crafting a single launchpad where every tale gets the best shot at soaring across every platform.
