iWorld
Roku reports strong growth in 2024, surpassing $4bn revenue
MUMBAI: Streaming platform specialist Roku has announced robust financial results for 2024, with total net revenue reaching $4.1 billion (£3.2bn), marking an 18 per cent year-over-year increase. Platform revenue grew to $3.5 billion, up 18 per cent year-over-year, or 15 per cent excluding political advertising spend. Gross profit rose 19 per cent to $1.8 billion.
The company reported significant growth in its user base, with streaming households reaching 89.8 million, representing a net increase of 9.8 million from 2023. Streaming hours climbed by 21.1 billion to 127.1 billion hours, whilst average revenue per user reached $41.49 on a trailing 12-month basis, up 4 per cent.
In a letter to shareholders, Roku highlighted its fourth quarter achievement of surpassing $1 billion in platform revenue, a 25 per cent year-over-year increase. The company noted that its US market penetration has exceeded half of all broadband households.
Device Business Performance: The company maintained its position as the leading TV operating system in the US, Canada and Mexico. Device revenue rose 20 per cent to $590.1 million in 2024, with fourth-quarter revenue of $165.7 million, up 7 per cent. However, increased seasonal discounts affected fourth-quarter device gross margins, which stood at negative 29 per cent.
Content Platform Growth: The Roku Channel, the company’s content platform, reached approximately 145 million people in US households during the fourth quarter, maintaining its position as the third most popular app on the platform. Streaming hours on the channel increased by 82 per cent year-over-year, with more than 80 per cent of streaming hours originating from the Roku Experience in December.
Future Outlook: For the first quarter of 2025, Roku forecasts total net revenue of $1.005 billion, a 14 per cent increase year-over-year. The company projects platform revenue growth of 16 per cent, whilst device revenue is expected to remain flat due to elevated inventory levels following the holiday period.
For the full year 2025, Roku anticipates total net revenue of $4.61 billion, with platform revenue reaching $3.95 billion, representing 12 per cent growth. The company expects to achieve positive operating income by 2026.
The company will discontinue quarterly reporting of streaming households and average revenue per user metrics from the first quarter of 2025.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
