Gaming
Roblox hands India PR mandate to MSL
MUMBAI: Roblox, the immersive gaming and creation platform that lets users explore, build and socialise across millions of digital worlds, has appointed MSL as its official PR agency in India.
The mandate covers strategic communications, media relations and brand storytelling, as Roblox looks to strengthen its presence and deepen engagement with India’s fast-growing community of players and creators.
Known for blending gaming with user-generated creation, Roblox offers its community endless ways to be together: designing experiences, sharing virtual spaces and building digital economies.
The appointment comes amid fresh signals that Roblox is laying operational groundwork in India. According to a report by High Chaos Run, the company has recently listed several India-linked roles on LinkedIn, including moderation escalation specialist, payroll specialist, senior Workday integration engineer and director of public policy, suggesting preparatory moves beyond market-facing communications.
Citing developers who spoke on condition of anonymity, the report said Roblox has also reached out to Indian studios to develop games for its platform. People familiar with the discussions indicated that titles planned for India are intended for users aged 16 and above, pointing to a more tightly defined content strategy.
MSL India will manage Roblox’s communications and PR initiatives, supporting the company’s efforts to expand awareness, credibility and cultural relevance across media and stakeholder audiences.
The appointment reflects Roblox’s intent to move beyond being seen solely as a gaming platform, positioning itself instead as an immersive ecosystem where play, creativity and community converge.
Gaming
Nodwin Gaming partners with Runestone for esports data and integrity solutions
South Asian esports leader joins forces with Czech tech firm to enhance tournament operations.
MUMBAI: Nodwin Gaming has just levelled up its game by bringing in a specialist to keep the scoreboard honest and the fans fully engaged. The leading South Asian esports and gaming company has announced a strategic partnership with Runestone, a Prague-headquartered esports technology firm specialising in real-time data and engagement solutions for tournament organisers and publishers.
The collaboration aims to strengthen competitive integrity, improve operational oversight, and deliver more interactive viewing experiences across Nodwin’s properties. It will initially focus on the Nodwin Clutch Series for Counter-Strike 2, a Tier 2 tournament that provides emerging teams with consistent competitive opportunities and helps build the talent pipeline.
The latest edition of the series recently concluded with Big defeating ECSTATIC 2–1 in the grand final of the $50,000 online event.
Nodwin Gaming chief business officer at MENA and global head of data monetization Teemu Koski said, “Integrity and transparency are fundamental to sustainable esports ecosystems, especially in Tier 2 competition where the next generation of talent emerges. Runestone’s expertise complements our experience in building scalable esports IPs.”
Runestone head of partnerships Michael Schwartz added, “Nodwin Gaming has built one of the most dynamic esports ecosystems across emerging markets. We’re thrilled to collaborate on supporting tournaments with greater transparency, deeper fan interaction, and scalable tools.”
Both companies are exploring opportunities to extend the partnership across additional titles, including mobile-first competitive ecosystems, and to develop new products for publishers, tournament operators, and event promoters.
In the rapidly growing world of esports, where fair play and fan excitement are equally crucial, Nodwin Gaming and Runestone are teaming up to ensure every match is not only competitive but also transparent and engaging. This alliance could well become a game-changer for Tier 2 tournaments across South Asia and beyond.
