GECs
Revamped Star Gold has immediate impact on ratings
MUMBAI: Yesterday’s fuddy-duddy channel is now hip and happening. Hindi movie channel Star Gold, which donned a new look and attitude on 1 November, appears to have made an immediate impact on viewers.
In the first week of donning its new “nimboo mar ke” (laced with a dash of lime) avatar, Star Gold claims to have beaten the competition hollow on the ratings lists.
Quoting the latest TAM ratings, a company release claimed four of the top 5 movies and its highest ever all-week 24-hour share at 3.37. And a clear indicator that the move to dub hit foreign films into Hindi was working was provided by the the fact that the top rated movie is Bruce Lee’s Fist of Fury with a 1.95 TVR. This is followed by Pratikar with 1.77 TVR; Biwi No 1 with 1.72 and Hum with 1.68 TVR, the release claims. At No. 5 is Zee Cinema’s Dulhe Raja with 1.5 TVR.
Star Gold also claimed highest audience shares for the week. Its weekdays prime (7 pm to 10 pm) was 5.32, Zee Cinema 2.47 and Sony’s MAX at 2.09, the release says.
The weekend prime shares (8 pm – 11 pm) was 7.61 for Star Gold, 3.65 for MAX, followed by 2.05 for Zee Cinema.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
