DTH
Remote control redefined as Dish TV dials up its Smart+ experience
Mumbai: No more juggling remotes or input sources, Dish TV just changed the channel on home entertainment. The company has launched its new Smart+ device, an all-in-one upgrade that turns regular Android and Google TVs into smart content hubs, uniting live TV and OTT apps under a single roof.
After the success of its flagship Smart product last year, Dish TV’s latest launch is a smarter sequel that simplifies how viewers consume content. With Smart+, your existing TV morphs into a full-fledged entertainment command centre no new remote required. Want to flip from a TV news channel to a web series on an OTT app? Just press a button on your regular TV remote.
Built for seamless integration, Smart+ eliminates the need to switch devices or inputs. The intuitive interface not only brings your favourite TV channels and streaming services together, but also lets you set reminders, add shows to favourites, and even keep the kids in check with built-in parental controls.
Need a quick glance at what’s coming up next? The preview banners and thumbnails offer a visual sneak peek, so you’re never lost in the scroll. Whether you’re a live sports enthusiast, a serial binge-watcher or a casual viewer, Smart+ tailors the experience to suit every screen personality.
Compact, sleek, and feather-light, the device fits right into any living room aesthetic. And it’s portable too perfect for modern homes that love a little less cable clutter.
Dish TV India Ltd. CEO & executive director Manoj Dobhal said, “As part of our ongoing commitment to drive innovation in the entertainment industry, we are proud to introduce the Smart+ Device. This product marks a significant advancement in the seamless integration of traditional television and OTT services, catering to the evolving needs of today’s digital consumer. We are confident that this integration represents the future of entertainment. With the launch of the Smart+ Device, we are enhancing both convenience and accessibility while reinforcing our leadership in delivering integrated, next-generation solutions for our customers.”
The Smart+ device is now available via Dish TV’s official website, Flipkart, and major retail outlets ready to slide into your setup and stream your screen life into something a whole lot smarter.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
