Film Production
Reliance MediaWorks enhance the visual appeal of Krrish 3
MUMBAI: Reliance MediaWorks have done the color grading and digital intermediate for Krrish 3. The most eagerly awaited superhero movie that is expected to sparkle at the box office this Diwali.
Krrish 3 is the third in the franchise that began with 2003 hit sci-fi movie Koi…Mil Gaya, Krrish 3 will take forward the story of the superhero Krrish, played by Hrithik Roshan.
Creative choices of color play was an extremely important role in storytelling, especially for a sci-fi film like Krrish 3 where Hrithik will take on evil mutants and save the world from destruction in his superhero avatar.
Speaking on the same Reliance MediaWorks CEO Venkatesh Roddam said: “Krissh 3 was not an easy film as it came with a huge legacy. In Krrish 3 it was important to create a consistent look and feel to the story overall. Krrish 3 provided a great opportunity for us to showcase the diverse skills within the businesses and further reinforced our position as a fully integrated high-end facility.”
The color timing helped define locations and enhance and ensure the mood of scenes worked and that the entire movie flowed. On top of color timing, were added, a lot of little nuances fine-tuning on the image such as enhancing the mutant’s traits like the color of the tongue and the eye’s iris details. But most of the detailing time was utilised to ensure the realistic integration of the VFX. Hrithik and Rakesh took a very active role in the DI process ensuring their high vision was reached.
Commenting on the same, Krrish 3 producer and director Rakesh Roshan said: “I am thrilled and enthusiastic about Krrish 3. This project has all the insightful and risqué visuals we have come to expect from the franchise. I was very confident that Reliance MediaWorks was the “Go to” place for DI and colour grading. True to expectation they have made Krrish 3 one of the most memorable movies of all time.”
Rakesh Roshan’s vision, coupled with stunning visuals, has turned the franchise into a thrillingly audacious mix of grand storytelling and powerful and provocative themes.
With the advent of technology image quality gets superior and thereby the minutest of details need to be highlighted appropriately, which is where a sci-fi film becomes creatively challenging and demands more techno-creative expertise. Add to it the brand value of the Krrish franchise makes working on the project a fruitful experience.
Film Production
Priyanka Kaur Dhillon joins SVF Entertainment as lead for music distribution
A seasoned content dealmaker with 16 years in digital and satellite media joins the Bengali entertainment powerhouse as it pushes into the pan-India music market
Mumbai: Priyanka Kaur Dhillon has made her move. The content acquisitions and commercials veteran, most recently commercial manager at Sony Pictures Networks India, has joined SVF Entertainment as lead for music distribution, stepping into one of the more interesting briefs in regional entertainment right now.
SVF is no ordinary regional label. Over 30 years it has built a formidable legacy in Bengali cinema and music, driven by culturally resonant storytelling and a catalogue that consistently punches above its weight. Its recent success with Chiraiya underlines the point. But the Kolkata-based powerhouse now has its sights firmly set beyond Bengal, most visibly through Legacy, a rap reality series produced in collaboration with hip-hop label Kalamkaar that signals a deliberate push into the pan-India music ecosystem.
Dhillon brings precisely the kind of muscle SVF needs for that expansion. At Sony Pictures Networks India, she led film acquisition and commercials and handled music licensing across the entire satellite network. Before that, she spent nearly 15 years at Hungama, rising to assistant general manager and leading strategic content licensing for the platform’s digital entertainment business, with a particular focus on international markets. Her label relationships span the full roster: Sony Music, Universal Music, Warner Music, Believe International, Tunecore, The Orchard and a clutch of smaller aggregators. She has negotiated and closed deals with Hollywood studios, Bollywood production houses and regional content players alike, building pricing models and deal structures off data analysis rather than instinct.
Announcing the appointment, Dhillon said she was “thrilled to begin this journey with an iconic Bengali music label and content powerhouse,” adding that SVF’s “constant drive to push boundaries” was what drew her to the role.
SVF has spent three decades proving that regional does not mean limited. With a sharp commercial operator now steering its music distribution, its bid to go national just got a good deal more serious.
