Brands
Hrithik Roshan to continue as brand ambassador for Clear Premium Water
Mumbai: Clear Premium Water, a bottled water brand, has completed a year in partnership with Bollywood superstar Hrithik Roshan as its brand ambassador. The collaboration has seen immense success and is poised to soar through 2024 and extending to 2025.
Hrithik Roshan, known for his exceptional talent and charisma, has been an integral part of Clear Water’s mission to provide safe and clean drinking water to all.
Reflecting on the milestone, Hrithik shared, “Wow, can’t believe it’s been a year already! Clear Water has been my go-to, keeping me refreshed and energized through every challenge. When it comes to making a conscious choice, Clear Rehne Mein Samajhdaari Hai. Here’s to many more years of staying CLEAR and joining hands with a brand that’s innovative and on a mission to make safe and clean drinking water available to all. Stay Clear, Cheers!”
Clear Premium Water founder and CEO Nayan Shah said, “Our partnership with Hrithik Roshan, has played a crucial role in establishing CLEAR as the preferred choice nationwide. With his endorsement, we have garnered trust among the masses and expanded our reach significantly. Moving forward, our ongoing collaboration with him will further bolster our position as a trusted national brand, enabling us to reach even greater heights within the industry.”
The partnership with Hrithik Roshan has been a game-changer for Clear Water, significantly enhancing consumer trust and deepening brand loyalty. Through his widespread popularity and considerable influence, they’ve not only bolstered brand recognition but also solidified their position as the preferred choice for Premium bottled water brands. With Hrithik’s support, Clear Water remains committed to making a lasting impact on the bottled water market, all while championing healthy living and environmental stewardship through its sustainable and social initiatives.
Brands
EcoMedia Solutions launches EcoMeter to track carbon impact in media
New tool aims to bring real data and accountability to ads and events
GURUGRAM: EcoMedia Solutions has rolled out EcoMeter, a new solution designed to bring sharper carbon accountability to advertising, media, marketing and events.
Built on its proprietary EMS platform, EcoMeter aims to help brands and agencies measure the environmental impact of campaigns and on-ground activations using real-world data rather than broad estimates.
The move comes as sustainability gains traction across boardrooms, even as measurement within the advertising ecosystem remains patchy and often reliant on spend-based assumptions. EcoMeter attempts to change that by using localised emission factors and activity-based inputs, offering a more grounded view of carbon output.
“Today, most carbon calculations in our industry are derived from spends or broad averages. That does not reflect what is actually happening on the ground,” said EcoMedia Solutions founder & CEO Rumjhum Gupta. She added that the tool factors in variables such as location, execution and materials to deliver a more accurate picture.
The platform allows users to compare media choices based on environmental impact, plan lower-carbon campaigns and generate data-backed ESG and BRSR reports. It spans formats including OOH, DOOH, print, digital and live events, bringing sustainability into the same decision-making framework as cost and performance.
EcoMedia Solutions says the larger goal is to move the industry beyond surface-level sustainability claims towards measurable action. As scrutiny from consumers, investors and regulators intensifies, tools like EcoMeter could play a key role in helping brands back intent with credible data.
With this launch, the company is betting that the next big metric in advertising will not just be reach or ROI, but impact that can be counted in carbon.
