iWorld
Reliance Jio to roll out 5G services in major cities by Diwali
Mumbai: On Monday, at the 45th annual general meeting, Reliance Industries announced that Jio has prepared an ambitious 5G roll-out plan, which is claimed to be the fastest in the world.
Using immersive and interactive metaverse technology, Reliance chairman Mukesh Ambani addressed the shareholders at the AGM and made the announcement.
The chairman’s statement also said that they have made a total investment of two 2 lakh crore rupees.
He said, “Within the next two months, by Diwali, we will launch Jio 5G across multiple key cities, including the metropolises of Delhi, Mumbai, Kolkata, and Chennai. Subsequently, we plan to increase the Jio 5G footprint month after month.”
“By December 2023, which is less than 18 months from today, we will deliver Jio 5G to every town, every taluka, and every tehsil of our country,” he added.
The company unveiled the AirFiber, a wireless plug-and-play 5G hotspot that does not require fibre cables and provides a personal Wi-Fi hotspot at home or in the office.
Reliance Jio chairman Akash Ambani said, “Jio 5G is an ultra-high-speed fixed-broadband. Since you get ber-like speeds over the air without any wires, we are calling it JioAirFiber. With JioAirFiber, it will be really easy to quickly connect your home or office to Gigabit-speed Internet. We have developed a JioAirFiber Home Gateway, which is a wireless, simple, single-device solution.”
Mukesh Ambani further added, “Digital Freedom is the birthright of every Indian. Therefore, 5G cannot remain an exclusive service, available only to the privileged few or only to those in our largest cities. To build our pan-India true 5G network, we have committed.”
“We are working with Google to develop ultra-affordable 5G smartphones for India. We will also leverage the advanced capabilities of Google Cloud to offer Jio’s private 5G stack and other 5G-enabled solutions to both domestic and global users at scale,” said Akash Ambani.
Jio has 421 million mobile broadband subscribers on their 4G network, and according to the company, they consume, on average, nearly 20 GB of broadband data every month, nearly doubling their consumption from the year before.
Jio’s pan-India fibre-optic network is more than 11 lakh kilometres in length.
“We will use our combined wireless and wireline assets to cover 3.3 million square kilometres, India’s total land mass, with fibre-quality broadband, connecting even those parts of the country where satellite technology was the only option,” said Mukesh Ambani.
The company has deployed the Made-In-India 5G stack in their network, with sufficient capacity to serve hundreds of millions of users right from day one.
“Using 5G technology, we can dramatically reduce latency or lag, and deliver breakthrough increases in broadband speed, network capacity, and the number of connected users,” said Mukesh Ambani.
According to Reliance Jio, the main objective is to roll out top-quality, highly affordable fixed broadband services to hundreds of millions of locations in a very short period of time.
Jio believes it could expand broadband availability to further stimulate the adoption of connected intelligent solutions across all walks of life.
Mukesh Ambani said, “We will connect over 100 million homes with unparalleled digital experiences and smart home solutions. We will catapult tens of millions of small merchants and small businesses to great heights, empowering them with cutting-edge, plug-and-play solutions delivered from the cloud. We will provide millions of medium-sized businesses with the same digital capabilities that were earlier available only to larger companies.”
“We will accelerate the digital transformation of tens of thousands of our large enterprises and make them globally competitive. And we will launch billions of smart sensors with connected intelligence that will trigger the internet of things and fuel the fourth industrial revolution,” he concluded.
In FY22. Reliance Industries has continued to make all-around progress across its businesses. The company became India’s first corporate to cross $100 billion in annual revenues. Reliance’s consolidated revenues grew 47 per cent to Rs 7.93 lakh crore. Reliance’s annual consolidated Ebitda crossed a crucial milestone of Rs 1.25 lakh crore.
iWorld
Uber spotlights Rs 25 bike rides with music led IPL campaign
Uber uses 15 second music films with Divine and Roll Rida to push Rs 25 rides
MUMBAI: In a season where ads usually swing for sixes with celebrity spectacle, Uber has chosen to play a clever single sharp, fast, and straight to the point. Uber has rolled out a distinctly stripped-down IPL campaign, putting its product Uber Bike rides starting at Rs 25 for up to 3 km front and centre, rather than leaning on big-budget storytelling. The campaign features hip-hop artist Divine in Mumbai and Roll Rida in southern markets, using music as the primary vehicle for recall.
IPL advertising has long been dominated by high-production narratives packed with cricketers and film stars. Uber’s approach flips that playbook. Instead of elaborate storytelling, the brand opts for 15-second music-led films quick, rhythmic bursts designed to mirror the pace of urban mobility itself.
The message is deliberately simple, affordable, fast rides that cut through city traffic. No layered plots, no extended build-up just a functional promise delivered with cultural flair.
In the Mumbai-led film, Divine zips through traffic on an Uber Bike, turning the Rs 25 price point into a hook with his signature wordplay around “pachisi”. The campaign cleverly reframes affordability as a moment of delight, the kind that leaves commuters with a “32-teeth smile” after beating traffic at minimal cost.
Meanwhile, Roll Rida’s version leans into southern sensibilities, blending Telugu and Tamil influences with high-energy visuals. Set to the beat of tape drums, the film celebrates how low-cost rides can unlock a more connected and vibrant city experience. Together, the films reflect a conscious push towards regional authenticity, rather than a one-size-fits-all national narrative.
The campaign also signals Uber’s sharper focus on India’s growing bike taxi segment. While the company offers multi-modal services spanning cars, autos, metro integrations and intercity travel, this push zeroes in on two-wheelers as a key growth lever in dense urban markets.
By anchoring the campaign around a Rs 25 entry price for short distances, Uber is targeting everyday commuters, particularly younger users navigating congested cities where speed and cost matter more than comfort.
With IPL advertising clutter at its peak, even the most straightforward message risks getting lost. Uber’s answer is to embed the proposition within culture using music, regional nuance and repeat-friendly short formats to drive recall. The creative team has also layered subtle visual cues including multiple references to “25” within frames encouraging repeat viewing and reinforcing the core message without over-explaining it.
The campaign reflects a broader shift in advertising priorities. As attention spans shrink and media environments get noisier, brands are increasingly favouring clarity over complexity and speed over scale.
Uber’s IPL play may not shout the loudest, but it lands where it matters in the everyday commute. Because sometimes, in a marketplace full of grand narratives, a Rs 25 ride is story enough.
