iWorld
Reliance Jio lost 19 million wireless subscribers in September: Trai
Mumbai: Reliance Jio lost 19.02 million wireless subscribers in the month of September, according to Telecom Regulatory Authority of India (Trai) subscription data. Bharti Airtel added 0.27 million subscribers and Vodafone Idea lost 1.07 million subscribers in the same period.
Total wireless subscribers decreased from 1186.72 million to 1166.02 million. Wireless subscription from urban areas decreased from 650.39 million to 637.89 million. In rural areas, wireless subscription decreased from 536.33 million to 538.13 million.
In terms of active base, there were 995.67 million wireless subscribers with Reliance Jio having the largest base of active users at 355.37 million followed by Bharti Airtel at 346.88 million and Vodafone Idea at 235.73 million.
The number of telephone subscribers decreased from 1209.58 million to 1189.15 million. Urban telephone subscription decreased from 671.31 million to 659.09 million. Rural subscription decreased from 538.28 million to 530.06 million.
Trai received information from 522 operators in September compared to 499 operators last month. The total number of broadband subscribers decreased from 813.47 million to 794.88 million. Mobile device users decreased from 787.94 million to 769.22 million. Wired subscribers increased marginally from 24.29 million to 24.39 million. Fixed wireless subscribers increased from 1.24 million to 1.28 million.
The top five service providers were Reliance Jio Infocomm (428.78 million), Bharti Airtel (207.30 million), Vodafone Idea (122.37 million), BSNL (24.15 million), and Atria Convergence (1.96 million).
The top five wired broadband service providers were BSNL (5.05 million), Reliance Jio Infocomm Ltd (3.94 million), Bharti Airtel (3.85 million), Atria Convergence Technologies (1.96 million), and Hathway Cable & Datacom (1.08 million).
The top five wireless broadband service providers were Reliance Jio Infocomm Ltd (424.84 million), Bharti Airtel (203.45 million), Vodafone Idea (122.36 million), BSNL (19.10 million), and Tikona Infinet Ltd. (0.30 million).
The total wireline subscribers increased from 22.86 million to 23.13 million and saw a net increase of 0.27 million. Reliance Jio added 237,411 subscribers followed by Bharti Airtel at 126,937 and Vodafone Idea at 3100.
iWorld
Atrangii OTT partners with Amazon MX Player to expand global content reach
Deal brings originals and catalogue to Prime Video, widening audience access
MUMBAI: Atrangii OTT has entered into a strategic content partnership with Amazon MX Player, in a move designed to significantly expand the reach of its content across India and global markets.
As part of the agreement, Atrangii’s existing library along with select upcoming originals will also be made available on Amazon Prime Video, giving the platform access to a far wider audience base.
The partnership positions Amazon MX Player as a key hub for Atrangii’s content slate, which includes titles such as Koi Jaaye Toh Le Aaye, Shiddat, Marham, Khamosh Aahatein, and Kanpuriya. Known for its focus on thrillers, romance and unconventional narratives, Atrangii has been building a niche with bold, genre-driven storytelling.
Atrangii OTT CEO Avinash Dugar said, “We are delighted to partner with Amazon MX Player to bring Atrangii OTT’s storytelling to a much wider audience. This collaboration allows us to scale our creative ambitions while continuing to produce compelling originals.”
The move reflects a broader trend of OTT platforms leveraging partnerships to scale distribution without compromising on content identity. For Atrangii, it offers both visibility and scale, while for Amazon’s platforms, it strengthens content diversity.
With audiences now able to access Atrangii’s catalogue across multiple platforms, the partnership sets the stage for wider discovery and deeper engagement, as competition in the streaming space continues to intensify.
