iWorld
Reliance Jio adds 2.9 mn wireless subscribers in July: Trai
Mumbai: Reliance Jio added 2.9 million wireless subscribers at the end of July, as per subscription data by the Telecom Regulatory Authority of India (Trai). Bharti Airtel added 0.51 million wireless subscribers during the same period. Vodafone Idea lost 1.54 wireless subscribers in July.
The total number of wireless subscribers increased from 1,147.39 to 1,148.03 million in July. The number of wireless subscribers in urban areas decreased from 625.49 million to 626.74 million. However, wireless subscriptions in rural areas increased from 521.90 million to 521.29 million.
As per Trai data, there were 1,013.18 million active wireless subscribers during the month. Reliance Jio had the highest number of active wireless subscribers at 382.17 million, followed by Bharti Airtel at 356.17 million and Vodafone Idea at 216.92 million. BSNL had 52.27 active wireless subscribers.
As per information received from 694 operators in July, Trai found that total broadband subscribers increased from 800.94 million to 807.42 million. The broadband subscribers comprised 776.81 mobile device users, 29.47 million wired subscribers, and 1.14 million fixed wireless subscribers.
The top five broadband service providers were Reliance Jio Infocomm with 422.23 million subscribers, Bharti Airtel with 222.12 million subscribers, Vodafone Idea with 122.98 million subscribers, BSNL with 25.25 million subscribers, and Atria Convergence with 2.13 million subscribers.
The top five wired broadband service providers were Reliance Jio Infocomm with 6.27 million subscribers, Bharti Airtel with 4.99 million subscribers, BSNL with 3.85 million subscribers, Atria Convergence with 2.13 million subscribers, and Hathway Cable and Datacom with 1.13 million subscribers.
The top five wireless broadband service providers were Reliance Jio Infocomm with 415.96 million, Bharti Airtel with 217.13 million, Vodafone Idea with 122.97 million, BSNL with 21.39 million, and Intech Online with 0.22 million.
The number of wireline subscribers increased from 25.57 million to 25.63 million in July.
The number of telephone subscribers in India increased from 1,172.96 million to 1,173.66 million. Urban telephone subscriptions increased from 649.09 million to 650.40 million. However, rural subscriptions decreased from 523.87 million to 523.26 million.
During July, a total of 10.23 million requests were received for mobile number portability (MNP).
iWorld
Atrangii OTT partners with Amazon MX Player to expand global content reach
Deal brings originals and catalogue to Prime Video, widening audience access
MUMBAI: Atrangii OTT has entered into a strategic content partnership with Amazon MX Player, in a move designed to significantly expand the reach of its content across India and global markets.
As part of the agreement, Atrangii’s existing library along with select upcoming originals will also be made available on Amazon Prime Video, giving the platform access to a far wider audience base.
The partnership positions Amazon MX Player as a key hub for Atrangii’s content slate, which includes titles such as Koi Jaaye Toh Le Aaye, Shiddat, Marham, Khamosh Aahatein, and Kanpuriya. Known for its focus on thrillers, romance and unconventional narratives, Atrangii has been building a niche with bold, genre-driven storytelling.
Atrangii OTT CEO Avinash Dugar said, “We are delighted to partner with Amazon MX Player to bring Atrangii OTT’s storytelling to a much wider audience. This collaboration allows us to scale our creative ambitions while continuing to produce compelling originals.”
The move reflects a broader trend of OTT platforms leveraging partnerships to scale distribution without compromising on content identity. For Atrangii, it offers both visibility and scale, while for Amazon’s platforms, it strengthens content diversity.
With audiences now able to access Atrangii’s catalogue across multiple platforms, the partnership sets the stage for wider discovery and deeper engagement, as competition in the streaming space continues to intensify.
