DTH
Reliance Big TV clears dues to Antrix; to resume service shortly
MUMBAI: Direct-to-home (DTH) operator Reliance Big TV (RBTV) today settled its dues of Rs 28 crore to Antrix Corpo (Antrix) thereby ensuring the immediate resumption of services. The Telecom Disputes Settlement & Appellate Tribunal (TDSAT)’s order has asked Antrix to reinstate RBTV’s services today, according to Pantel Technologies MD Vijender Singh. Pantel had earlier taken over the DTH biz of Anil Amabni Reliance ADA.
RBTV was using satellite operator MEASAT’s transponders for providing the DTH service. DTH operators in India have to go through Antrix for hiring transponders even from foreign satellite operators.
Acknowledging the development, Singh said, “This is a win for us. We will resume the services of RBTV shortly.”
Earlier this month, Antrix had disconnected the transponder service to the DTH operator over non-renewal of agreement and non-payment of outstanding dues. As a result, beginning 15 April, RBTV’s DTH service had come to a standstill. The Rs 28 crore covers the period from October 2017 onwards.
Last month, the DTH operator, which is now owned by Pantel Technologies and Veecon Television and Media, had asked for grant of one more opportunity on the assurance that it would abide by the time schedule fixed by the TDSAT. The DTH operator had also said that Antrix would be at the liberty to disconnect the service in case of any default.
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DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
