iWorld
Reliance AGM: Mukesh Ambani unveils JioHotstar’s new AI-led features
MUMBAI: Reliance Industries chairman Mukesh Ambani declared at the firm’s annual general meeting held today that JioStar has reshaped India’s media landscape within months of launch. The media and entertainment arm now boasts over 3.2 lakh hours of programming—six times more than its nearest rivals—with 30,000 hours added annually.
The JioHotstar app has surged to 600m users in just three months, including 75m connected TVs. With 300m paying subscribers, Ambani claimed it has become the world’s second-largest streaming platform, achieved entirely in India. Reliance also commands a 34 per cent share of India’s TV market, equal to the next three networks combined.
To cement its lead, Ambani unveiled a trio of AI-driven features. Riya, a voice-enabled assistant, promises effortless content discovery across shows, films and sports. Voice Print uses AI voice cloning and lip-sync to let stars “speak” in viewers’ own languages without losing authenticity. And JioLenZ offers multiple, personalised viewing options at the click of a button.
“We have created an experience that combines the best of content, software and AI,” said Ambani. “JioStar will continue to expand across platforms and geographies as we serve a billion screens.”
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
