iWorld
Red Bull expands partnership with JioTV
Mumbai: Red Bull India is excited to announce a dynamic partnership with JioTV, one of India’s leading OTT platforms, for the highly anticipated global street dance competition; Red Bull Dance Your Style World Finals. This collaboration marks a significant milestone, bringing the world of premier street dance to a broader audience across India, available to stream live exclusively on JioTV.
As part of this exciting collaboration, Red Bull TV is now accessible to JioTV users through both the JioTV mobile app and JioTV+ on connected TVs via JioFiber and JioAirFiber. In a groundbreaking move, JioTV will open its platform to all smartphone users, enabling access to Red Bull TV without the need for a Jio SIM, making exclusive Red Bull content more accessible than ever before. As anticipation builds for the Red Bull Dance Your Style World Finals, the event will stream live, delivering high-energy dance battles straight to smartphones and living rooms across India. This partnership is further enhanced by JioTV’s innovative features, typically seen only in live sports broadcasts, which will elevate the dance battle experience to unprecedented heights.
. MultiCam Fun: Switch between multiple camera angles to catch every move from different perspectives.
. 360° Viewing: Immerse yourself in the event with a full 360-degree view, experiencing every beat and rhythm from all corners of the venue.
. Ultra View: Enjoy uninterrupted, full-screen vertical dance action in stunning high-definition quality.
. Key Moments: Relive the best dance moments with instant replays of key battles and flawless moves.
. Engage With Emojis & Stickers: Interact with live updates and express real-time reactions using fun stickers and emojis.
. Vote Live: Cast a vote for your favourite dancer and watch the results live on-screen.
This event marks the fourth major collaboration between Red Bull and JioTV, following previous partnerships for the Red Bull Showrun, Red Bull Soapbox Race and Red Bull BC One events in 2024. As Red Bull India continues to push boundaries in live entertainment, this partnership offers a new distribution platform for its creative initiatives, and many more are on the horizon.
The Red Bull Dance Your Style World Finals will take place in Mumbai, India, on November 9, 2024, making it the first time the global competition has landed in the country. Dancers from across the world will compete for the title, including T and Saumya from Mumbai, representing India on the global stage. Their journey exemplifies the incredible talent thriving in the Indian dance community.
Leading up to the World Finals, a full week of exciting events will celebrate the global dance scene, featuring workshops, panel talks, and performance showcases. Red Bull and JioTV’s collaboration is poised to set a new standard for dance entertainment in India.
iWorld
Prime Video drops trailer for Lukkhe, a rap crime drama starring KING in his acting debut
Eight episodes of revenge, redemption and hard-hitting rap arrive on the streaming platform on 8th May
MUMBAI: Prime Video has unveiled the trailer for Lukkhe, an eight-episode musical action drama built around the world of rap, crime and bruised relationships — and it has done so in suitably loud fashion, launching it at a live concert in Mumbai featuring electrifying performances by KING, Amira Gill, Akshath, Raashii Khanna, Ruaa Kayy and RUTVXK. As if that were not enough, the show’s music album was also dropped at the event, in collaboration with exclusive music streaming partner Amazon Music and music label Warner Music India.
The series is directed by Himank Gaur and produced by Vipul D. Shah and Rajesh Bahl under the banners of Optimystix Entertainment and White Guerrilla LLP. It is created and executive produced by Agrim Joshi and Debojit Das Purkayastha.
The cast is the talking point. KING, the acclaimed Indian rapper and songwriter, makes his acting debut as MC Badnaam, a performer consumed by rivalry and hunger for recognition. Raashii Khanna, returning to Prime Video after Farzi, plays Gurbani. Palak Tiwari, making her streaming debut, plays Sanober. Lakshvir Singh Saran plays Lucky. The ensemble also includes Nakul Roshan Sahdev, Kritika Bharadwaj, Shivankit Parihar, Yograj Singh and Ayesha Raza Mishra in pivotal roles.
The trailer plants its flag squarely in the tension between MC Badnaam and his rival MC OG, played by Parihar, while threading in the love story between Lucky and Sanober. The soundtrack, which spans hard-hitting rap anthems to emotionally charged melodies, is as much a character in the show as any of its leads.
Gaur was candid about what drew him to the project. “Lukkhe gave me a chance to dive into a world that’s loud, emotional, and constantly on edge,” he said. “What stayed with me was how every character is chasing something personal, and music becomes their way of expressing it. Working with this cast, especially KING in his debut, along with Raashii, Lakshvir, and Palak, was incredibly rewarding because they brought honesty that elevated every moment.”
Khanna reflected on her character with evident relish. “Playing Gurbani in Lukkhe was a really intense and fulfilling experience,” she said. “What I found most interesting was how her strength comes from something deeply personal, which shapes every decision she makes. It was about finding that balance between vulnerability and grit.”
KING, stepping in front of the camera for the first time, was characteristically direct. “Stepping into Lukkhe as MC Badnaam has been a defining moment for me,” he said. “What drew me in was how real his hunger and need to be heard felt. It’s something I connect with as an artist. Bringing music into his journey made the experience even more personal.”
Tiwari described the role as a first on multiple fronts. “It was my first time working with Prime Video, and the whole experience felt new and creatively satisfying,” she said. “Being part of a story that has both intense and heartfelt moments, along with a team that brought so much honesty to it, made this journey truly memorable.”
Saran, for his part, zeroed in on what made Lucky tick. “Lucky is someone who’s trying to move forward while still carrying the weight of his past, and that push-pull made him really interesting to explore,” he said. “There’s a sincerity to his journey that I hope people connect with.”
Lukkhe premieres on Prime Video in Hindi on 8th May, across India and in more than 240 countries and territories worldwide. In a streaming landscape drowning in crime dramas, this one is betting that putting a rapper at its centre – and meaning it – is enough to cut through the noise. On the evidence of the trailer, it might just be right.
