Kids
Rebranded ‘Universal Kids’ coming in Sept, new progs will cover 6-11 yr olds
MUMBAI: NBCUniversal Cable Entertainment Lifestyle Networks President Frances Berwick announced today that Sprout, its preschool network, is rebranding to become Universal Kids. Universal Kids will continue to be the premier source for preschool programming as it expands its content to include DreamWorks Animation Television series, unscripted entertainment, live action scripted originals and proven international hits, extending its audience to 2-11 year olds.
Universal Kids – which will go live on 9 September, 2017 – will be a destination for kids and family programming, including titles from DreamWorks Animation Television. The collaboration kicks off with the launches of two Emmy® Award-winning series All Hail King Julien and DreamWorks Dragons: Riders of Berk, based on the popular “How To Train Your Dragon” franchise.
The Universal Kids lineup will be anchored by the debut of Top Chef Junior, produced by Magical Elves, the Emmy Award-winning team behind Bravo’s Top Chef. Top Chef Junior will launch in October 2017, with 12 young chefs competing for the coveted junior title.
Sprout will live as a trusted preschool destination on the Universal Kids channel and will continue to add high quality original programming to its slate. July 2017 will mark the launch of Kody Kapow, which joins top rated series Floogals, Dot., Nina’s World, and Noddy Toyland Detective from DreamWorks Animation Television. Sprout will air fifteen hours of preschool programming daily from 3am-6pm, with Universal Kids programmed from 6pm for older kids and families.
“We see enormous potential to grow our audience in this space and create the Universal Kids platform for families to experience together,” said Berwick. “NBCUniversal is invested in the kids and family business, and the company believes in working together – we will benefit from promotion across our portfolio of networks and across the company through support that is unparalleled in the industry.”
“The launch of a channel that represents the world of NBCUniversal family brands with great TV content at its center makes tremendous sense for our business,” said Universal Kids general manager Deirdre Brennan. “Just as children grow, Sprout is growing into Universal Kids – and we will reflect all that is universal about being a kid through connection, storytelling and entertainment. A place that reflects their life and passions.”
Also part of the Universal Kids programming mix are award-winning international hit series, including Nowhere Boys from NBCUniversal, a fantasy-adventure that follows four teenagers who get lost in a forest and discover – when they return home – that they are stuck in a world where they never existed; Little Lunch, a comedy series from the Australian Children’s Television Foundation that takes place during lunch, where kids tackle the big issues; and The Next Step, a single-camera tween drama from Boat Rocker Studios that follows the lives of a group of elite dancers. In addition, Universal Kids will premiere Hank Zipzer from DHX Media. Based on the bestselling series of novels by Henry Winkler, the series focuses on the misadventures of Hank Zipzer, a 12 year old dyslexic schoolboy. The books are based on Winkler’s own childhood experiences.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
