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Rebranded ‘Spectra’ CEO aims to offer speed and service at par with developed countries

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MUMBAI: It has been touted as the first Internet Service Provider (ISP) in India to benchmark 100 Mbps speed across its offerings.

Spectranet, which is India’s fastest internet service provider according to Netflix’s latest index, has unveiled its brand name – Spectra and website – spectra.co.

As part of a revamped customer-centric strategy, the company also launched its new product catalogue by introducing 100 Mbps only plans for its customers in Delhi, Gurgaon, Noida, Ghaziabad, Mumbai, Chennai and Bangalore.

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With the new brand approach, Spectra has chosen a typography-led expression which resonates with the brand’s new offerings and agile customer support. The company’s new website — spectra.co — takes a minimalist approach and enables a simple and fluid digital web and mobile experience for customers and visitors.

The company roped in Ochre, a brand and experience consultancy based in London and Dubai. Ochre had been working closely with the leadership team and customers to create the overall brand expression and experience strategy.

By providing 100 Mbps speed across all its packages at affordable price points, Spectra has set a new benchmark in the FTTH category in India.

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Spectra MD & CEO Udit Mehrotra said: “By rebranding to Spectra, we intend to bring a new level of broadband experience to consumers. We are aiming to expand our business operation to maximise our customer outreach in the cities we are operating.”

“We are fully committed to offer higher speeds, better service, and an overall better experience to our customers; at par with services offered globally in the developed countries,” he added.

The new brand aspires to deliver not just speed but will also follow on three principles – Speed, Service and Simplicity. The company will provide more services to its customers apart from being a high speed internet with unlimited data usage. The company recently forged a partnership with content service provider Hungama.com and is also planning to add more content solutions for its customers to enjoy wider range of services to its customers.

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“People have become more device-agnostic to video streaming, gaming, education, video conference, medical assistance or eGovernance; consumers are looking for high speed internet to access these services. They are craving for connectivity and looking for option that is reliable. We have internet bandwidth to meet the growing need in urban areas of the country. Our new offerings will help our customers connect to devices and make their life better, right from streaming movies to researching homework assignments and more,” he further adds.

Zia Patel, Strategy Director, and Sebastian Klein, Creative Director from Ochre brings western expertise and local Indian knowhow. The dynamic pair have worked together for over 10 years at Wolff Olins. Zia used to lead Wolff Olins in India. They have created brand identity for some of India’s leading business houses as well as big international brands.

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Tejas Networks names Arnob Roy as MD and CEO, overhauls top leadership team

The Bengaluru-based telecom gear maker reshuffles its entire top team even as quarterly revenue collapses by 83 per cent

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BENGALURU: Tejas Networks is changing the guard at the top, and doing so at speed. The Bengaluru-headquartered telecom equipment maker has elevated Arnob Roy as managing director and chief executive officer, effective April 15, 2026, for a term running through to August 3, 2028, and in the same breath announced new appointments across operations and finance. The timing is pointed: the company is navigating one of the roughest patches in its recent history.

Roy steps up from his role as executive director and chief operating officer, a position he has held since March 2019. He brings more than three decades of experience in the high-technology sector across research and development, operations, and sales. His predecessor, Anand Athreya, resigned last year citing personal reasons and was relieved on June 20, 2025, leaving a gap at the top that has now been formally filled.

The numbers Roy inherits are sobering. Tejas posted a net loss of Rs 211.3 crore in the fourth quarter of fiscal year 2026, a near-194 per cent widening year on year from Rs 71.8 crore in the same period a year earlier. Revenue for the quarter collapsed 82.6 per cent year on year to Rs 333 crore, down from Rs 1,907 crore. EBITDA swung to a loss of Rs 118.2 crore against a profit of Rs 121.5 crore a year ago. The culprit is not hard to identify: Tejas has derived the bulk of its revenue from BSNL’s fourth-generation network project, delivered as part of a Tata Consultancy Services-driven consortium, and that roll-out is now winding down.

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Roy, speaking during a post-earnings conference call with analysts, was candid about where the company has been. “The BSNL 4G network went live across 100,000 sites. We deployed our largest indigenous router networks in the country through the BSNL MAN network, as well as in the BharatNet Phase 3 network,” he said, adding that Tejas had also successfully rolled out its 400G and 800G DWDM equipment in domestic and international markets, and continued the deployment of what it describes as the world’s largest satellite IoT network through its vehicle tracking system solution.

The pivot to new revenue streams is already under way. Tejas has partnered with Japan’s Rakuten Symphony and NEC Corporation to push deeper into international markets, with several Open Radio Access Network trials ongoing, one of which concluded recently. The company is also diversifying across equipment categories and geographies to sustain momentum as the BSNL chapter closes.

To prosecute that strategy, Roy needs a full team around him. Preetham Uthaiah has been appointed chief operating officer, moving up from his current role as vice president of product management for wireless products at Tejas Networks. Uthaiah brings nearly 30 years of global experience spanning engineering, product management, and business development across India and the United States. Before joining Tejas Networks, he served as executive vice president of product management, marketing, and strategy at Saankhya Labs, and held senior roles at Tech Mahindra on both sides of the Atlantic. He holds an MBA from Arizona State University and a degree in electronics and communications from Karnatak University.

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On the finance front, AVS Prasad has been approved as chief financial officer, effective May 16, 2026, succeeding Sumit Dhingra, who has resigned. Prasad, currently serving as finance controller at Tejas Networks, brings over 27 years of experience within the Tata Group across telecom, aerostructures, and defence. A company secretary and cost and management accountant by training, he has spent more than 15 years in senior finance roles including CFO and financial controller positions, with expertise spanning corporate finance, treasury management, regulatory compliance, internal audit, and governance.

New chief executive, new chief operating officer, new chief financial officer — all installed in a single move, at a moment when the company’s largest revenue source is drying up and the next chapter remains unwritten. Tejas Networks has placed its bets. Now it has to deliver.

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