News Broadcasting
Reader’s Digest to make television software
LOS ANGELES: The Reader’s Digest Association signed an agreement with the William Morris Agency to expand its brands into new entertainment distribution channels, including television, radio and motion pictures.
The alliance will capitalise on the publisher’s assets to create original media programming, movies, cross-promotional marketing opportunities and new businesses. Reader’s Digest publishes the world’s most widely read magazine as well as books, music CDs and videos, and other magazines including Taste of Home.
William Morris Agency’s job will not only be to capture the company’s existing content and channel it through various entertainment platforms, but to also create new content and revenue-generating opportunities. Reader’s Digest VP, development, Frank Lalli, said: “Everything that we produce will reflect our high standards and advance our mission to inform, entertain and inspire as many people as possible.”
To begin expanding the global publisher’s reach into the entertainment industry, the William Morris Agency will create and execute entertainment-based marketing and business initiatives in three key areas: original television and radio programming, cross-promotional marketing and new business ventures. Content that could serve as the basis for original television and radio programming will be identified. William Morris will create alliances with individual talent, including writers, directors and producers, who can work with Reader’s Digest to create that programming. Additionally, the agency will develop new revenue-generating business opportunities between Reader’s Digest and relevant media and entertainment properties. It will also create cross-marketing and promotional opportunities for various Readers’ Digest properties.
In addition, Reader’s Digest is developing franchises around how-to books on subjects ranging from health to computers, and this winter, it plans to launch a proprietary global multi-channel weight-control programme.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
