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Rajasthan Royals launches a limited-edition Tablet
MUMBAI: Indian Premier League (IPL) franchise Rajasthan Royals which has been in the news mostly for the wrong reasons has announced a new partnership with Mumbai based ICE X Electronics, a manufacturer of tablet computers, smart-phones, and other Android devices. This first-of-its-kind association between the IPL franchise and electronics manufacturer, will see a Royals line of limited-edition smart devices.
As a first product, the club announced the launch of the limited Royal Edition of ICE Xtreme Pro, a high-end dual core 3G calling tablet.
The franchise says that this launch has made it the first sports team in the world to introduce its very own range of branded smart devices and adds to the exciting inventory of merchandise the team offers fans. The Royals will be launching many more co-branded smart devices with its new official handset partner ICE X in the future, and these devices will focus on the latest technology.
The newly launched ICE Xtreme Pro tablet has content and a RR App that will help cricketing fans to follow the sport and the club on the go. The sleek dual sim calling tablet is equipped with a dual core processor, 1GB Ram and supports 3G data and calling. It also comes with HD display and 8 GB storage, besides Bluetooth, GPS and dual camera. The tablet runs on latest Android Jelly Bean operating System and comes in an amazing limited edition packing, which fans would like to keep for years. As a part of the Royal Fan experience, the customers would also get one year doorstep service warranty. In keeping with its policy to provide products to its fans at extremely affordable prices, the high end limited edition tablet would be available at a price point of around Rs.10,000.
The tablet will be sold through the Rajasthan Royals‘ official website and exclusive pre-booking will be accepted through online sales partner Snapdeal and retail sales partner Big Bazaar.
Rajasthan Royals CEO Raghu Iyer said, “We are glad to partner with ICE X Electronics and launch a limited-edition branded tablet for fans. Rajasthan Royals has always endeavoured to take advantage of the best in technology to offer one-of-a-kind products and services. The launch has made us the first team to have our own line of devices. We are confident that our fans will love the new product.”
ICE X Electronics MD Ravi Jakhar said, “ICE X Electronics is proud to partner Rajasthan Royals in this unique endeavour. The tablet has been designed keeping the RR fans in mind and they will find tablet to be as stable as Dravid, as dynamic as Watson, fast as Tait, and solid performer like the entire RR team.”
The association has been serviced through sports marketing agency Total Sports Asia and speaking on the partnership, VP sales and business development Vipin Nair said, “We are proud to have enabled the first in its line of sports branded technology products in India, through the partnership between Rajasthan Royals and ICE X.”
The franchise adds that it pioneered the use of technology in the IPL, and taken advantage of it to offer the team and its fans innovative services and products. In 2009, it became the first IPL team to bring a technology partner on board, which enabled greater efficiency on and off the field and ensured technological superiority over other competing franchises. It recently launched an exclusive mobile application that gives fans access to live matches, scores, players‘ lists, and the most recent news.
The team also announced the launch of RR TV, a new media asset that offers enthusiasts a compilation of up-to-the-minute content related to the team and its activities across all media platforms worldwide.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
