iWorld
Rahul Sarangi quits MX Player to join Disney+Hotstar
KOLKATA: Senior media professional Rahul Sarangi has joined Disney+Hotstar as vice president- head of short form & new content initiatives.
Last year, when streaming service MX Player branched out into short-format video through MX TakaTak , it had appointed Sarangi as MX Player new business vice president and head.
Sarangi was earlier with TVF, one of the pioneers in the online content ecosystem of India, as global head-content and business.
He is an Emmy nominated content creator with nearly two decades of experience across digital and linear content as well as production & content operations (short and long formats across scripted, unscripted & live Sports), with a comprehensive understanding of media business across geographies. He is also an active angel investor.
In the early days of his career, Sarangi worked with MTV Asia as the senior supervising producer. He worked in India and Singapore in the content team and was also part of the MTV’s regional brand solutions team. Later, he was also a part of the launch team of Colors.
Gaming
Konami concludes successful eFootball India campaign
Campaign featuring Rinku Singh, Varun Chakravarthy and other stars boosts engagement ahead of FIFA World Cup 2026.
MUMBAI: When cricket meets football in the virtual world, even the biggest fans can’t help but score and Konami’s latest eFootball campaign in India has clearly hit the back of the net. Konami Digital Entertainment has successfully wrapped up its India campaign for eFootball, which brought together cricketers Rinku Singh and Varun Chakravarthy, actors Naslen Gafoor and Chandu Salim Kumar, and footballers Sahal Abdul Samad and Shubhasish Bose. The multi-star campaign generated strong excitement across gaming, football, and creator communities through social content, fan participation, and in-game engagement.
Building on the initial launch that featured a limited-time Lionel Messi card, the campaign united fan communities, lifestyle creators, football creators, and competitive eFootball influencers. It significantly expanded the game’s visibility and deepened engagement with fans across the country.
The campaign also saw thousands of entries submitted as part of its social media engagement challenge, reflecting high levels of community enthusiasm and active creator involvement.
Looking ahead, Konami plans to build on this momentum with more eFootball experiences for Indian fans as the FIFA World Cup 2026 approaches. With global attention on the tournament set to rise, India will remain a key market for deepening community engagement and bringing fans closer to the action.
In a country that lives and breathes sport, Konami has shown that mixing real-world stars with virtual thrills is a winning formula leaving fans eagerly waiting for the next goal.
