MX Media’s AVOD business grew by three times in 2021, according to Bedi.
The deal is expected to close by the end of the month.
Starting 5 February, the videos will be streamed on the app every week.
The campaign will be driven by influencers like Rugees, Neetu Bisht, Dhanashree Chahal.
Ropes in Vimal Elaichi, MX TakaTak, Netmeds, H&M, Durex, and Lotus Herbals.
