iWorld
RahmanIshq music smartphones launched by Celkon Mobiles
MUMBAI: Celkon Mobiles has unveiled its latest offering, ‘RahmanIshq’ series phone at the announcement launch in Kolkata. The highlight of the event comprised of the novel use of augmented technology with the very first of its kind 4D holographic launch of RahmanIshq smartphone-AR45. The event was graced by the Oscar winning music maestro, A.R. Rahman, Celkon Mobiles chairman and MD Y Guru and Celkon Mobiles ED Murali Retineni.
Commenting on the launch and association with RahmanIshq Guru said, “We are committed to our promise of extending unparalleled services to millions of consumers across the country. Partnering with the ‘Mozart of Madras’ for RahmanIshq is a noteworthy achievement for the company. We are proud to share that our customers can also enjoy the special tune composed by the veteran himself for RahmanIshq that will be used extensively for the RahmanIshq smartphones. Affordable innovation is the genesis of RahmanIshq. We at Celkon Mobiles would continue to build on our promise to efficiently deliver to our consumers with novelties that directly cater to their needs.”
Chief Guest of the event, A.R. Rahman said, “I always believe that technology is very important in the world of music. RahmanIshq stands testimony to this and is a concept dedicated to spreading awareness of how technology needs to blend seamlessly with music for optimum output. It is wonderful to partner with such an innovative brand for my first road tour. Thank you for all the support extended.”
Epitomising sleekness and simplicity with AR45 is one of the smartphones from the ‘RahmanIshq’ series from Celkon Mobiles. It supports 4.5 inch display with Android Jelly Bean 4.2.2 OS and 1.2 GHz dual core A7 processor. AR45 comes with dual speakers with K-class amplifier to give its users a never before musical experience.
Equipped with a 5MP rear camera with a smile detector, AR455 promises the users an outstanding shooting experience. Another innovative feature is Shake & Transfer, which enables the users to experience the data transfer with just a shake in no time, could be the most fastest and smartest ever data transfer App enabled on a smartphone.
Apart from 3G, video calling and 4GB ROM, AR45 supports the interactive gaming, in which two people can play games like Soccer or ice-hockey with each other. It also has a customised music player to give the user an enhanced musical experience with multiple preset equaliser option. Celkon Mobiles for the first time in India has leveraged on the customisation of Android O.S and built a new user interface to get a different look and feel to the way contacts, messages and call log are viewed and also many more features like power-saver, data meter and security center are added as a bonus feature. A variety of themes are enabled in the handset while unlimited themes are also available for download by the user.
AR45 would be available October onwards for Rs 7,999 at all leading retail outlets.
Elaborating on the product Retineni said, “With the launch of RahmanIshq series, we are raising the bar for affordable innovation especially for the music lovers. AR45 has a full display touch screen and a 5MP rear camera with a novel feature of smile detector. RahmanIshq smartphones are power packed with pre-installed A.R. Rahman’s chartbusters.”
The series launch was to mark the commencement of the global tour of the music legend, A.R. Rahman, a unique road tour where music meets technology that the world icon will embark upon after 20 years.
e-commerce
American Express to acquire AI startup Hyper to boost automation
Deal targets expense management as AI reshapes corporate spending tools.
MUMBAI: From receipts to robots, the expense sheet is getting a brain upgrade as American Express moves to bring artificial intelligence into the heart of corporate spending. The company has announced plans to acquire Hyper, a relatively young but fast-rising startup founded in 2022 that builds AI-powered agents capable of organising expenses, generating reports, verifying compliance with budgets and policies, and nudging users with timely reminders. The deal, expected to close in the second quarter of 2026, underscores a growing shift among financial institutions to automate traditionally manual, time-heavy workflows.
Hyper counts Sam Altman among its backers, adding a layer of Silicon Valley credibility to the acquisition. While financial details remain undisclosed, the strategic intent is clear: deepen automation capabilities and sharpen American Express’s position in the competitive corporate spending ecosystem.
The two companies are not strangers. They previously collaborated in 2024 on a co-branded credit card product, suggesting that the acquisition is less a cold buy and more an extension of an existing relationship. With this move, American Express is effectively bringing that capability in-house, aiming to embed AI directly into its commercial services stack.
Chief executive Stephen Squeri had already signalled the direction of travel in a recent shareholder letter, describing AI as a “structural shift” in how businesses operate. The Hyper acquisition appears to be a direct response to that shift, particularly in expense management, where processes such as approvals, compliance checks and reporting remain ripe for automation.
Alongside the acquisition, the company is also expanding its product suite. A recently launched business credit card offers cashback and benefits at an annual fee of $295, with another card expected later this year moves that complement its broader push into commercial services.
Taken together, the strategy points to a future where managing expenses may require fewer spreadsheets and more algorithms. For American Express, the bet is simple, if businesses are rethinking how work gets done, the tools that power that work need to evolve just as quickly.
