Music and Youth
Radio Mirchi to cash in on the ‘Mangal Pandey’ buzz
MUMBAI: The Radio Mirchi airwaves will abuzz with the super star Aamir Khan. On 12 August, the 98.3 FM will feature Aamir Khan speaking on his forthcoming movie, Mangal Pandey: The Rising.
Radio Mirchi is the exclusive radio partner of Ketan Mehta’s much-awaited film Mangal Pandey: The Rising.
In the exclusive with Mirchi’s Hello Mumbai, the Bollywood heart-throb Aamir will talk about his role in the forthcoming blockbuster, where he plays Mangal Pandey, the sepoy who revolted against the British colonizers.
According to a media release, Aamir will provide an insight into the movie to be released on the same day across cinemas. He will once again charm his fans with his self-sung number from the movie.
In the same vein, Radio Mirchi has been running contests around the movie with exciting prizes including tickets to the premiere, apart from Radio Mirchi goodies and the film’s music.
The film’s lyrics have been penned by Javed Akhtar, while A R Rahman has composed the music. Hit numbers such as Holi Re and Rasiya along with the other songs of the film were exclusively available to only those who tuned in to 98.3.FM.
Radio Mirchi Mumbai station head Hitesh Sharma, said, “Our listeners have been enjoying the music of Mangal Pandey, as we can tell from the repeated requests being received to play them over and over again. Having Aamir Khan visit our studio is a privilege indeed and this association reiterates our commitment to our listeners to deliver the best in entertainment.”
