News Broadcasting
Radio Midday relaunches as Go 92.5 FM, targets 25% market share
City eveninger Mid-day’s station becomes the third private FM player in Mumbai to go on air from today.
Christened Go 92.5 FM, the channel will be a music based, city based radio station. Says Rajesh Tahil, who heads Go 92.5 FM, “We will have the best hit music and new music and loads of city info through our Mid-day network in every galli of this city.” Like Radio Mirchi and Win 94.6 that have taken off earlier, Go 92.5 is targeted at the young English speaking listener with more English content than Hindi.
Go 92.5 FM’s towers are located at Belvedere Court in Mumbai Central. So far, a staff of 20 has been recruited. An outdoor and print campaign is already in place, while the company also plans to have email and event campaigns to promote the radio channel. The channel has already signed on 17 advertisers for its various shows like Radio Talkies, Horn OK Please, Catch 33 and Radio X which will air between 4 pm to midnight. Tahil says Go 92.5 is looking at a market share of 25 per cent and hopes to break even in three years.
Go 92.5 is modeled on the model that Radio Midday created before it went off air in 1998. “Great programming, great presenters, innovative ideas for advertisers and an identity that is uniquely Mumbai ” is how Tahil terms it.
News Broadcasting
CNN-News18 to air live counting day coverage for five state election results on May 4
The channel is rolling out its biggest election coverage machinery yet for results day on 4th May
NOIDA: The votes have been cast. Now comes the reckoning. CNN-News18 is pulling out all the stops for results day on 4th May, when counting begins across five battleground states — West Bengal, Assam, Kerala, Tamil Nadu and the Union Territory of Puducherry — in what promises to be one of the most closely watched electoral verdicts in recent memory.
The channel’s coverage, titled Battle for the States: The Verdict, kicks off at 7am and runs through the day across linear TV, connected television and YouTube. It is the culmination of CNN-News18’s multi-format editorial initiative, Battle for the States, which has tracked the polls from the beginning under the theme Road to Power.
At the operational heart of the coverage will be the Live Results Hub, the channel’s central command centre built to collate, verify and process real-time data flowing in from reporters stationed at counting centres across constituencies. The hub combines newsroom intelligence, analytics and on-the-ground reporting to deliver what the channel promises will be the fastest and most accurate results coverage in English news.
Leading the on-air charge will be primetime anchors Rahul Shivshankar, Anand Narasimhan, Aman Sharma, Nabila Jamal and Shivani Gupta. They will be joined by a wide panel of commentators including author Chetan Bhagat; GVL Narasimha Rao, senior leader of the BJP; Smita Prakash, editor of ANI; activist Saira Shah Halim; political analyst Sumanth C Raman; Abhijit Iyer Mitra, senior fellow at IPCS; Amitabh Tiwari, founder of VoteVibe; columnist Abhijit Majumdar; Nalin Mehta, managing editor of MoneyControl; political analyst Tehseen Poonawalla; senior journalist Subir Bhaumik; and political analyst Manojit Mandal.
Shivshankar, who serves as editorial affairs director at CNN-News18, set out the stakes plainly. “Counting day is one of the most watched events in the electoral cycle, where speed and credibility are tested in real time,” he said. “Battle for the States: The Verdict is built on that promise, combining ground reporting, sharp analysis and cutting-edge election technology to give viewers the clearest and fastest route to the verdict. On May 4, CNN-News18 will once again be the nation’s most trusted channel to witness democracy in action.”
Smriti Mehra, chief executive of English and Business News at Network18, framed the coverage in broader terms. “Elections are defining national events, and audiences turn to brands they trust in moments that matter,” she said. “CNN-News18 has consistently led from the front in every election coverage, and this special programming reflects the scale of our ambition and editorial strength.”
The channel has form here. It claims to have been India’s most preferred English news destination for election results for the past 20 years, covering everything from the 2024 general elections to the Delhi, Maharashtra, Bihar and BMC polls on the back of what it calls an “Always First, Always Right” record. Five states, one day, and a nation waiting for answers. The clock starts at 7am on 4th May.
