iWorld
Radio City celebrates music education and youth empowerment on World Music Day
Mumbai: Embracing the harmonious spirit of World Music Day, Radio City, India’s leading radio network, hosted a path-breaking event at Rameshwar Vidya Mandir in Vakola, Santacruz East, Mumbai. Dedicated to nurturing a passion for music among young students, Radio City’s Music Tribe orchestrated a day filled with melody and inspiration. This initiative marked India’s first-ever campaign aimed at providing music education to children hailing from modest background, supported by the music industry and highly praised for its impact. Hundreds of listeners came forward and donated their instruments. Some donated their music notes as well!
The event featured live performances by celebrities Tony Kakkar and Shibani Kashyap, who also generously donated musical instruments. Radio City, in collaboration with KAVACH – a movement dedicated to social causes—ensured that the collected instruments reached tribal schools across Maharashtra. Supported by Furtado’s Music, this effort highlights Radio City’s commitment to enriching lives through music education and empowerment, exemplifying their leadership in creating inclusive opportunities for youth across India.
In a beautiful extension of this celebration, Radio City’s Hindi speaking markets featured 10 renowned artists like Ankit Tiwari, Rabbi Shergill, Neeraj Arya, Kutle Khan, Subah Mudgal, Hari Sukhmani, Richa Sharma, Akhil Sachdeva, Meet Brothers, and Stebin Ben in a special show titled “My Song, My Kahani” on World Music Day, June 21st. This unique activity showcased popular Indian singers sharing the backstory of their songs every hour, accompanied by live performances on-air with Radio City’s RJs.
Radio City CEO Ashit Kukian commented, “We are proud to have partnered with KAVACH and Furtado’s Music to celebrate the power of music as a universal language. This relationship reflects our passion for developing young minds and ensuring that each young person has the opportunity to discover and cultivate their potential. World Music Day holds great significance for Radio City; it inspires us to contribute to musical education and create inclusive opportunities. It gives us great joy to help the youth throughout India experience the life-changing effects of music, which has the capacity to motivate, encourage, and bring people together.”
Kavach A Movement founder Bharati Trivedi shared, “We are thrilled to partner with Radio City in this unique endeavor. Music has the power to transform lives, and having provided these instruments, we gave the children of this school, the tools to express themselves and dream big.”
Furtados Music India Pvt Ltd director and marketing head Joseph Gomes added, “Supporting this event aligns with our mission to make music accessible to everyone. We believe in the power of music to inspire and bring joy, and we are honored to be part of this cutting-edge celebration.”
On the occasion of World Music Day on 21 June 2024, Radio City invites all its listeners to join in celebrating the deep impact of music on our lives and communities.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
