BIG FM launches BIG Wander Womaniya celebrating women solo travellers

MUMBAI: BIG FM has rolled out ‘BIG Wander Womaniya’, a nationwide initiative celebrating the growing tribe of Indian women choosing to travel solo and chart their own journeys. The month-long campaign, rooted in the idea that travel can be deeply personal and transformative, brings together stories of courage, self-discovery and independence from across the country.

Designed as a storytelling-led programming initiative, the campaign taps into BIG FM’s expansive network spanning 23 states and 19 languages. By doing so, it captures diverse voices and experiences, reflecting how solo travel is fast becoming a powerful avenue for women to explore not just new places, but also their own ambitions.

At the heart of the initiative are BIG FM’s women radio jockeys, who have driven the narrative across cities through hyperlocal conversations and personal storytelling. Names such as RJ Rani, Prajakta, Namrata, RJ Juhie and RJ Akriti, among others, have anchored discussions that blend individual anecdotes with broader cultural shifts around mobility and self-expression.

The campaign also features over 15 women travellers whose journeys span cross-country biking trips, long-haul solo expeditions, and digital storytelling. From first-time explorers to seasoned travel creators, their stories add depth and relatability to the larger narrative of independence on the road.

Speaking about the initiative, BIG FM CEO Ashit Kukian said, “Stories have the power to inspire action and BIG Wander Womaniya is about bringing forward voices that reflect courage, curiosity and the spirit of exploration. Across India, more women are stepping out to experience the world on their own terms, and their journeys reflect a shift in mindset that deserves to be heard.”

On air, the campaign has been amplified through more than 100 RJ-led integrations, including interviews, listener interactions and curated storytelling segments. Off air, it has gained traction across digital platforms, clocking over 40,000 organic interactions on social media through reels, videos and influencer-led content under the hashtag #BIGWanderWomaniya.

By blending grassroots storytelling with a national broadcast platform, BIG FM’s initiative taps into a broader cultural moment. As more women embrace solo travel, campaigns like this not only mirror the shift but also nudge it forward, one story at a time.