eNews
Radio City Celebrates ‘100 Saal Radiopanti Ke’ on World Radio Day
Mumbai: On World Radio Day, 13 Feb, Radio City, India’s pioneering private radio station, commemorates ‘100 saal radiopanti ke!’ with its radigitalisation approach. The radio station leverages digital platforms to expand its reach beyond the 39 cities where it currently operates in and has taken a well-balanced approach to build the brand’s character by offering unique and pathbreaking content for all its audience across multiple genres.
Since Radio City’s inception 23 years ago, the radio station has constantly evolved recognizing the significance of innovating relevant strategies to stay ahead of the game. “Rag Rag Mein Daude City” is its core philosophy and its jingle, #CitykiNayiVibe has a groovy and irresistible vibe to it.
Approximately 88 per cent of millennials and Gen Xers listen to the radio because of its local flavor, making it an engaging and trustworthy medium. Approximately 61% of radio listeners report that radio can improve their mood and give them a sense of companionship. To resonate with its listeners while staying relevant and informative, Radio City offers a vast array of well-designed programs that cater to differ age groups, multiple moods, and various aspects of an individual’s daily needs.
Apart from being a go-to source for good music, the network also provides content on humour through Babber Sher & Joke Studio and has a very popular show Love Guru who is a friend you always needed and also a personal therapist. It also takes its listeners on a tantalizing culinary journey with the Taste Series & Food Cast and the spiritual shows provide solace to its audience. With its AI-driven RJ Sia, Radio City has pioneered innovation to stay relevant amount its GenX listeners. The feature – Blockbuster Sunday entertains and engages its listeners with movie reviews and celebrity interviews. The discussions on tech and automobiles are most sought-after properties of Radio City for receiving timely updates on what’s trending in these sectors. It also features informative podcast such as Kadak Currency to educate its listeners regarding the finances, markets, and economy. Listeners can also indulge in and discover soulful music from budding artists on Indie.
Radio City CEO Ashit Kukian emphasises, “As we commemorate ‘100 saal radiopanti ke!’ on World Radio Day, our station stands proud, embodying the enduring spirit of radio. Our journey reflects not only our unshakeable dedication to the essence of radio as a medium—ever-evolving yet deeply rooted in tradition—but also our profound sense of responsibility as a brand. Our radigitalization approach signifies how we are evolving with the digital age, but our core values remain unchanged. We strive to adapt to changing audience preferences through interactive segments, pertinent discussions, and engaging hosts across on-air, digital, and on-ground platforms, reaching 93 million. Our commitment lies in balancing entertainment with a sense of responsibility as a brand.”
Celebrating ‘100 saal radiopanti ke!’, Radio City reaffirms its commitment in enriching the lives of its listeners in this digital age while honoring radio’s timeless legacy. The station remains a steadfast companion, providing comfort, connection, and critical information to listeners across generations.
eNews
Piyush Thakur steps down as Inshorts’ chief revenue officer
Former vice president and cro says exit marks a new chapter after close to a decade of building revenue and partnerships at Inshorts Group.
NOIDA: Piyush Thakur has stepped away from Inshorts Group after nearly 10 years with the company, marking the end of a long tenure that culminated in his role as chief revenue officer.
In a farewell note, Thakur said he was “turning a new page” after almost a decade at Inshorts, calling it one of the hardest professional decisions he has made. He added that his exit was not driven by uncertainty about the future, but by reflection on a long association with the company.
Thakur joined Inshorts in October 2016 as vice president and spent around seven years in the role before being elevated to chief revenue officer in April 2024, a position he held until April 2026.
He said his tenure was defined by “thousands of mornings, late nights, product debates and breakthrough moments”, as the company evolved into a large-scale digital news platform used by millions.
In his note, Thakur emphasised that Inshorts’ growth was a collective effort across teams, adding that engineers, designers, sales teams and customer support staff all contributed to building the platform. He said the company’s success was not the result of individuals but of “everyone who stayed, passed through, and left their mark”.
Before Inshorts, Thakur worked across several digital media and business development roles. At ESPN, he served as senior regional manager from October 2015 to October 2016, focusing on growth initiatives, strategic opportunities and video distribution.
At Times Internet, he worked for nearly three years, including as head of business development from April 2015 to September 2015 and chief manager from January 2013 to March 2015. His responsibilities included monetisation of mobile platforms, managing media and developer partnerships, and driving revenue across digital properties such as The Times of India and The Economic Times.
Earlier, he worked at Brandmovers as head of business development from June 2012 to June 2013, handling digital, mobile and social media marketing solutions, client development and strategic consulting. During this period, he also worked on advertising revenue, brand strategy and CRM-based solutions.
At Inshorts, Thakur’s role focused on revenue strategy, mobile and media partnerships, and growth initiatives across platforms. His profile highlights experience in mobile product management, digital business models, partner ecosystems and revenue expansion in high-growth environments.
