eNews
Radio City and Happydemic in fusion to spread musical magic
Mumbai: Get ready to turn up the volume on happiness! Radio City, a powerhouse in radio broadcasting, is excited to announce its newest partnership with Happydemic – a vibrant live music tech company on a mission to spread joy through unforgettable musical experiences!
Collaborating with Happydemic’s extensive roster of talented artists, Radio City aims to deliver impactful solutions to its clients, transcending boundaries, and captivating audiences in ways that were never-experienced-before by them. Leveraging the partnership to collaborate with other brands and influencers, Radio City and Happydemic are poised to unlock new revenue streams and cross-promotional opportunities. With the channel’s amazing track record of delivering marketing solutions through music, including jingles, anthems, and sonic branding, this partnership enriches their resources, enabling the creation of impactful solutions with an expanded repertoire.
Happydemic, renowned for bringing a concert-like atmosphere directly to people’s homes, aligns seamlessly with Radio City’s dedication to utilizing music as a transformative force in people’s lives. They both aim to do more than just promote brands, to orchestrate moments that resonate deeply with audiences.
Radio City has always been on a mission to inspire, captivate and connect with audiences worldwide, leveraging the power of music and innovative marketing strategies. This dynamic partnership sets new standards of creativity and deeper engagement, fulfilling Radio City’s shared goal of delivering unmatchable experiences and driving impactful results for their clients.
Radio City CEO Ashit Kukian expressed his pride and said, “Through this partnership, we’re not just creating campaigns, we are composing experiences. Bringing together the artistry of music with the science of marketing, we are shaping the future of engagement. Moreover, our partnership with Happydemic is built on delivering tangible results. We’ll combine creativity with data-driven insights to ensure every campaign achieves its goals, whether its increased sales, brand visibility or customer engagement.”
Happydemic co-founder & CEO Radhika Mukherji commented, “Music is a powerful incubator for human emotions. At Happydemic, our primary motto is to enhance the joy of music enriching one’s soul and we personally believe that music speaks the universal language of emotions. This collaboration isn’t just about promoting brands; it’s about creating memories that have a lasting impact.”
Radio City is committed to increasing exposure for the incredible talent pool of Happydemic to an even wider audience. Utilizing its platforms, including social media, on-air promotions, and digital channels, the radio channel will integrate the artists into marketing campaigns, events, and sponsored content further strengthening their presence and relevance in the industry.
eNews
Piyush Thakur steps down as Inshorts’ chief revenue officer
Former vice president and cro says exit marks a new chapter after close to a decade of building revenue and partnerships at Inshorts Group.
NOIDA: Piyush Thakur has stepped away from Inshorts Group after nearly 10 years with the company, marking the end of a long tenure that culminated in his role as chief revenue officer.
In a farewell note, Thakur said he was “turning a new page” after almost a decade at Inshorts, calling it one of the hardest professional decisions he has made. He added that his exit was not driven by uncertainty about the future, but by reflection on a long association with the company.
Thakur joined Inshorts in October 2016 as vice president and spent around seven years in the role before being elevated to chief revenue officer in April 2024, a position he held until April 2026.
He said his tenure was defined by “thousands of mornings, late nights, product debates and breakthrough moments”, as the company evolved into a large-scale digital news platform used by millions.
In his note, Thakur emphasised that Inshorts’ growth was a collective effort across teams, adding that engineers, designers, sales teams and customer support staff all contributed to building the platform. He said the company’s success was not the result of individuals but of “everyone who stayed, passed through, and left their mark”.
Before Inshorts, Thakur worked across several digital media and business development roles. At ESPN, he served as senior regional manager from October 2015 to October 2016, focusing on growth initiatives, strategic opportunities and video distribution.
At Times Internet, he worked for nearly three years, including as head of business development from April 2015 to September 2015 and chief manager from January 2013 to March 2015. His responsibilities included monetisation of mobile platforms, managing media and developer partnerships, and driving revenue across digital properties such as The Times of India and The Economic Times.
Earlier, he worked at Brandmovers as head of business development from June 2012 to June 2013, handling digital, mobile and social media marketing solutions, client development and strategic consulting. During this period, he also worked on advertising revenue, brand strategy and CRM-based solutions.
At Inshorts, Thakur’s role focused on revenue strategy, mobile and media partnerships, and growth initiatives across platforms. His profile highlights experience in mobile product management, digital business models, partner ecosystems and revenue expansion in high-growth environments.
