iWorld
Radhe streams on pirated websites, Zee files complaint at Cyber Cell
Mumbai: Hours after its release, the much-awaited movie Radhe got leaked on pirated websites, compelling the producers to take action. After appealing to the public to say no to piracy, Zee Entertainment Enterprises Ltd (ZEE) has now filed an official complaint at the Cyber Cell against the pirated version of the film.
According to an official statement from Zee, a pirated version of the film is being circulated across messaging platforms, including WhatsApp and Telegram. The officials are now actively tracking down the phone numbers involved in this act of piracy, taking the required legal actions, it said on Sunday.
ZEE has also appealed to the public at large, seeking their support in bringing an end to piracy, not just for the film Radhe, but for any kind of content. “Films create livelihood, employment and a source of income for millions of people working in the industry. They also contribute to the economy with the taxes paid to the government. People engaged in spreading the illegal version of the film are not just embracing piracy, but are also negatively impacting the growth of the industry and the livelihoods of people working round the clock,” said Zee as it appealed to all people to consume entertainment content only through official platforms.
Actor Salman Khan also took to Twitter on Saturday night to warn people against watching pirated versions of the movie.
— Salman Khan (@BeingSalmanKhan) May 15, 2021
The first-ever multi-platform release of its kind, Radhe: Your Most Wanted Bhai was released on 13 May on Zee5 with ZeePlex, theatres worldwide keeping the Covid protocols in mind, and across all leading DTH operators – Dish, D2H, Tata Sky, and Airtel Digital TV. The movie had garnered 4.2 million views across platforms on Day 1.
iWorld
Atrangii OTT partners with Amazon MX Player to expand global content reach
Deal brings originals and catalogue to Prime Video, widening audience access
MUMBAI: Atrangii OTT has entered into a strategic content partnership with Amazon MX Player, in a move designed to significantly expand the reach of its content across India and global markets.
As part of the agreement, Atrangii’s existing library along with select upcoming originals will also be made available on Amazon Prime Video, giving the platform access to a far wider audience base.
The partnership positions Amazon MX Player as a key hub for Atrangii’s content slate, which includes titles such as Koi Jaaye Toh Le Aaye, Shiddat, Marham, Khamosh Aahatein, and Kanpuriya. Known for its focus on thrillers, romance and unconventional narratives, Atrangii has been building a niche with bold, genre-driven storytelling.
Atrangii OTT CEO Avinash Dugar said, “We are delighted to partner with Amazon MX Player to bring Atrangii OTT’s storytelling to a much wider audience. This collaboration allows us to scale our creative ambitions while continuing to produce compelling originals.”
The move reflects a broader trend of OTT platforms leveraging partnerships to scale distribution without compromising on content identity. For Atrangii, it offers both visibility and scale, while for Amazon’s platforms, it strengthens content diversity.
With audiences now able to access Atrangii’s catalogue across multiple platforms, the partnership sets the stage for wider discovery and deeper engagement, as competition in the streaming space continues to intensify.
