iWorld
‘Radhe’ rush: Zee5 rolls out new Rs 499 plan to reel in viewers
KOLKATA: OTT platform Zee5, along with ZeePlex, has rolled out a special Radhe Combo Offer to make Salman Khan’s upcoming Eid release, Radhe: Your Most Wanted Bhai, accessible to the masses. The special one-year offer, available at an attractive price of Rs 499 will give viewers the opportunity to watch the much-awaited film on Zee5 with ZeePlex starting 13 May, in addition to giving audience access to the streaming service’s extensive and diverse premium content library.
The Rs 499 ‘Radhe Combo Offer’ will allow consumers to watch Radhe: Your Most Wanted Bhai on Zee5 with ZeePlex, along with access to Zee5 originals, movies, TV shows, live TV, ALTBalaji shows, ad-free catch-up TV, Zindagi TV shows, kids content, and much more for one year. This subscription plan will also give consumers access to the new 50+ theatricals across diverse languages and 40+ originals slated for the year.
Zee5 India chief business officer Manish Kalra said, “Salman Khan’s films are thorough family entertainers which appeal to audiences across demographics. Radhe: Your Most Wanted Bhai is one of the biggest releases of the year and we are proud to launch this on Zee5 in a multi-format model. A Salman Khan film with its mass appeal becomes the perfect choice to launch our specially designed annual value proposition of Rs 499, to unify India and Bharat through our shared love for films.
He went on to describe the Rs 499 plan as the most attractive value proposition for a user, and that it will also help the OTT platform cast a wider net into the country by tapping into newer audience segments.
The first ever multi-platform release of its kind, Radhe: Your Most Wanted Bhai will be available on Zee5 with ZeePlex, theatres worldwide keeping the Covid protocols in mind, and across all leading DTH operators – Dish, D2H, Tata Sky and Airtel Digital TV. The film’s trailer has already amassed 65 million+ views across all platforms and the recently released song, Seeti Maar, is topping charts, having accumulated 49 million+ views and counting.
iWorld
Atrangii OTT partners with Amazon MX Player to expand global content reach
Deal brings originals and catalogue to Prime Video, widening audience access
MUMBAI: Atrangii OTT has entered into a strategic content partnership with Amazon MX Player, in a move designed to significantly expand the reach of its content across India and global markets.
As part of the agreement, Atrangii’s existing library along with select upcoming originals will also be made available on Amazon Prime Video, giving the platform access to a far wider audience base.
The partnership positions Amazon MX Player as a key hub for Atrangii’s content slate, which includes titles such as Koi Jaaye Toh Le Aaye, Shiddat, Marham, Khamosh Aahatein, and Kanpuriya. Known for its focus on thrillers, romance and unconventional narratives, Atrangii has been building a niche with bold, genre-driven storytelling.
Atrangii OTT CEO Avinash Dugar said, “We are delighted to partner with Amazon MX Player to bring Atrangii OTT’s storytelling to a much wider audience. This collaboration allows us to scale our creative ambitions while continuing to produce compelling originals.”
The move reflects a broader trend of OTT platforms leveraging partnerships to scale distribution without compromising on content identity. For Atrangii, it offers both visibility and scale, while for Amazon’s platforms, it strengthens content diversity.
With audiences now able to access Atrangii’s catalogue across multiple platforms, the partnership sets the stage for wider discovery and deeper engagement, as competition in the streaming space continues to intensify.
