Hindi
PVR to release five films from the slate of IFFA
MUMBAI: PVR Cinemas has signed an MOU with International Film Festival Ahmedabad (IFFA) to release five films from among those that will be showcased at the festival. The selected ones will get a limited release under PVR‘s new label: Director‘s Cut and Director‘s Rare.
Said IFFA founder and festival director Shiladitya Bora, “Every filmmaker wants to show his/her film in theaters to the public but normally independent films are turned down by distributors. We understand this very well and we want IFFA to bridge that gap by pioneering such an initiative.”
Initially, films in PVR Director‘s Cut will be screened in Vasant Kunj, New Delhi, after which the selected five films will travel to other PVR Cinemas across major metropolitan cities under a new brand of PVR Director‘s Rare.
PVR Ltd VP of films & marketing Shalu Sabharwal and PVR Cinemas programming head Prakhar Joshi will be instrumental in selecting the films.
Said PVR Limited COO Gautam Dutta, “We brought a new experience for the audiences when we launched our first multiplex and today we want to take it to a step forward by being the first ones to release a series of special non-mainstream niche films that are director‘s signature works under our new label of Director‘s Cut & Director‘s Rare which otherwise would never get a release.”
Popular fusion band Indian Ocean will perform on the opening day of the 3rd edition of the IFFA, while the closing day will see the Asian premiere of Anurag Kashyap‘s That Girl in Yellow Boots.
The festival begins on 24 and closes on 28 of August.
Hindi
Rashmika Mandanna, Shanaya Kapoor and Naila Grrewal climb IMDb’s Indian celebrity rankings
Upcoming films and returning shows are driving fan interest across Bollywood and streaming
MUMBAI: Bollywood’s popularity contest has a new weekly scorecard, and the numbers are telling. IMDb’s Popular Indian Celebrities list for this week places Shanaya Kapoor at number six, buoyed by buzz around her film Tu Yaa Main. Naila Grrewal slots in at seven on the back of the returning comedy series Maamla Legal Hai, while Rashmika Mandanna climbs to eighth, riding mounting anticipation for Cocktail 2.
The list, available exclusively on the IMDb app for Android and iOS, tracks trending Indian entertainers and filmmakers each week, drawing on data from more than 200m monthly visits to the platform worldwide.
Further down the rankings, Raaka is keeping two of its biggest names in the spotlight. Deepika Padukone holds 11th position, with Allu Arjun close behind at 13th, as the film continues to find traction with audiences.
The list offers fans a weekly pulse on who is breaking through, who is holding steady, and who is fading. It is a barometer as unsparing as the box office itself.
