Hindi
PVR to invest Rs 660 mn in digital conversion of screens
MUMBAI: PVR Cinemas is investing Rs 660 million to convert its screens to digital and has partnered with Scrabble Entertainment for this.
While 89 screens have already been converted, the balance 73 screens will be converted within the next fortnight with an initial investment of Rs 210 million. Going forward with their expansion plans, all the future PVR properties will be 2K DCI Compliant.
“The size of the entire partnership for digital conversion until December 2012 would be approximately Rs 660 million,” the company said.
Scrabble Entertainment Ltd. (SEL) has partnered with PVR Cinemas to convert all its screens to digital platform.
With the partnership in place, PVR Cinemas will have all its existing screens equipped with 2K Digital Systems. It will thereby be the first cinema exhibition circuit to achieve this feat in India.
Said Scrabble Entertainment Ltd. CEO Ranjit Thakur, “It is extremely encouraging to see the entire footprint of a leading theatre chain go digital. Being one of the biggest & best theater chains in India, this partnership is a major step for India going completely digital by 2014. It is great to partner with PVR Cinemas as both of us strive at giving our patrons the best movie-viewing experience.”
PVR Cinemas Group President and CEO Pramod Arora elaborated, “The value, flexibility and quality that 2K digital provides is far beyond the differential cost difference when compared to any other digital platform in the country. The stellar image on screen substantially improves the overall viewing experience of the consumer. At PVR we have taken a conscious decision to always go with the best available technology from time to time.”
UFO Moviez, India’s biggest digital cinema player, holds 52 per cent stake in Scrabble Entertainment. Scrabble’s ability to fund this deal is primarily due to this partnership with UFO.
Hindi
Rashmika Mandanna, Shanaya Kapoor and Naila Grrewal climb IMDb’s Indian celebrity rankings
Upcoming films and returning shows are driving fan interest across Bollywood and streaming
MUMBAI: Bollywood’s popularity contest has a new weekly scorecard, and the numbers are telling. IMDb’s Popular Indian Celebrities list for this week places Shanaya Kapoor at number six, buoyed by buzz around her film Tu Yaa Main. Naila Grrewal slots in at seven on the back of the returning comedy series Maamla Legal Hai, while Rashmika Mandanna climbs to eighth, riding mounting anticipation for Cocktail 2.
The list, available exclusively on the IMDb app for Android and iOS, tracks trending Indian entertainers and filmmakers each week, drawing on data from more than 200m monthly visits to the platform worldwide.
Further down the rankings, Raaka is keeping two of its biggest names in the spotlight. Deepika Padukone holds 11th position, with Allu Arjun close behind at 13th, as the film continues to find traction with audiences.
The list offers fans a weekly pulse on who is breaking through, who is holding steady, and who is fading. It is a barometer as unsparing as the box office itself.
