International
PVR INOX unveils a cinematic treat for Halloween enthusiasts
Mumbai: Halloween, the season of thrills, chills, and supernatural wonders, is upon us. It’s that time of year when the air becomes crisp, leaves crunch underfoot, and the world is draped in hues of orange and black. As the days grow shorter and the nights darker, a sense of mystique descends upon us. This year, PVR INOX invites cinema enthusiasts to celebrate this eerie occasion like never before by announcing the Halloween Film Festival. From 27 October to 2 November, PVR INOX will host a spine-tingling Halloween Film Festival across select multiplexes, showcasing movies like Evil Dead, The Forever Purge, Exorcist, Nun 2, Talk To Me and the first and second edition of The Quiet Place. Taking the Halloween spirit a notch higher, PVR INOX has transformed a few multiplexes into a realm of all things dark and eerie with Halloween décor from 28 October to 2 November. The theatres include PVR Promenade, Delhi, PVR Logix, Noida, PVR Kurla, Mumbai, INOX Malad, Mumbai, Phoenix Market City, Bangalore.
Speaking about the Halloween Film Festival, PVR INOX Ltd co-CEO Gautam Dutta expressed his excitement, saying, “Halloween is that magical time of year when we get to wholeheartedly embrace our love for the supernatural and all things spooky. It’s a fantastic festival that has inspired countless captivating movies. At PVR INOX, we are absolutely thrilled to bring our patrons a truly unique cinematic experience during this Halloween festival. It’s a time for our audiences to revel in the thrill of these specially curated films and the immersive atmosphere we’ve created.”
In addition to the spine-tingling décor, PVR INOX will host a Witch Cosplay event on 31 October at Delhi and Mumbai cinemas that are decked in Halloween décor. Patrons are encouraged to embrace their inner witches and wizards and participate in this magical experience. To make Halloween even sweeter, PVR INOX has partnered with the renowned House of Candy brand to distribute candies in four cinemas in Delhi. On 31 October, between 6 pm and 11 pm, patrons at PVR Vegas, PVR Promenade, PVR Logix, and INOX AIPL can indulge in a candy extravaganza, adding a delightful twist to their Halloween celebration.
PVR INOX’s Halloween Film Festival promises to be a treat for horror aficionados, featuring an impressive lineup of films that will send chills down your spine. Be ready for a freaky, mind-numbing cinematic journey with horror hits like Evil Dead Rise, The Forever Purge, Exorcist: Believer, Talk To Me, A Quiet Place, A Quiet Place 2, and Nun 2.
International
Utopai Studios unveils 4K three-minute video generation for PAI platform
New Story Agent and editing tools aim to streamline AI-led filmmaking workflows
MUMBAI: Utopai Studios has announced a major upgrade to its PAI storytelling AI platform, introducing what it claims is an industry-first capability to generate three-minute videos in 4K resolution, alongside enhancements to its Story Agent feature.
The update, rolling out from April 15, expands the platform’s capabilities across the filmmaking process, from early concept development to post-production. The company said the new features are designed to help filmmakers maintain continuity across characters, scenes and visual styles, a key challenge in AI-driven storytelling.
At the heart of the release is a next-generation model that enables more structured narrative development, allowing creators to move more seamlessly from idea to execution. With tools such as multi-shot sequencing and multi-turn editing, the platform aims to give both studios and independent creators greater control over complex storytelling workflows.
Commenting on the launch, Utopai Studios co-founder and CTO Jie Yang said, “The next phase of AI in media will not be defined by isolated tools, but by systems that can carry story, continuity and collaboration across the full creative process.” He added that the update is a step towards enabling more practical, end-to-end narrative development at a professional level.
Echoing this, Utopai Studios co-founder and chief scientific officer Zijian He said, “Generative video is opening the door to a new production model, where creative ambition is less constrained by traditional cost and complexity.” He noted that the platform combines multimodal models with iterative editing to give creators more speed, control and consistency.
The company said PAI is already being used in professional film and television productions, particularly in Hollywood, for tasks such as pre-visualisation, scene design and post-production refinements. The latest update adds features including improved voice options, character consistency, unlimited editing and more flexible asset management.
Utopai also emphasised that its models are not trained on copyrighted material, positioning the platform as a cleaner alternative for creators and rights holders navigating the evolving AI landscape.
As AI continues to reshape content creation, Utopai’s latest push signals a shift from standalone tools to integrated systems, aiming to make high-quality filmmaking faster, more flexible and increasingly accessible.
