Film Production
Psych-ed up for scares as Abundantia and Furia forge horror pact
MUMBAI: Get ready to sleep with the lights on, Chhorii is just the beginning. Riding high on the bone-chilling success of Chhorii 2, Abundantia Entertainment and horror maverick Vishal Furia are joining forces once again to craft a new wave of fright fests under the studio’s dedicated horror vertical, Psych.
With critics and fans still reeling from Chhorii 2’s sinister twists and culturally grounded horror, the sequel has cemented itself as a standout in Indian horror both terrifying and thoughtful. Now, director Furia and Abundantia’s Vikram Malhotra are doubling down on the genre with a fresh slate of terrifying tales that go beyond shadows and jump scares.
“Vishal’s storytelling is rooted, gripping and layered, he’s redefined horror for Indian audiences. Together, we’re not just making scary films. We’re building an entire universe of fear that mirrors the evolving Indian psyche,” said Malhotra, Founder and CEO of Abundantia Entertainment.
Furia echoed the thrill: “Our journey with Chhorii has just scratched the surface. Psych is the next chapter, an incubator for stories that leave lasting chills, long after the screen goes dark.”
The collaboration is already in motion with two films in development. One is inspired by a shocking real-life incident in urban India, while the second ventures deep into the spine-tingling realms of Indian cultural mythology.
With Psych, Abundantia becomes one of India’s only content studios with a dedicated horror label aiming not just to entertain, but to transform how Indian viewers experience the genre. The productions will be platform-agnostic, promising edge-of-the-seat scares across OTT and theatrical screens alike.
From emotionally intelligent hauntings to folklore-fuelled fear, this duo isn’t just raising the bar they’re raising the dead.
Film Production
Priyanka Kaur Dhillon joins SVF Entertainment as lead for music distribution
A seasoned content dealmaker with 16 years in digital and satellite media joins the Bengali entertainment powerhouse as it pushes into the pan-India music market
Mumbai: Priyanka Kaur Dhillon has made her move. The content acquisitions and commercials veteran, most recently commercial manager at Sony Pictures Networks India, has joined SVF Entertainment as lead for music distribution, stepping into one of the more interesting briefs in regional entertainment right now.
SVF is no ordinary regional label. Over 30 years it has built a formidable legacy in Bengali cinema and music, driven by culturally resonant storytelling and a catalogue that consistently punches above its weight. Its recent success with Chiraiya underlines the point. But the Kolkata-based powerhouse now has its sights firmly set beyond Bengal, most visibly through Legacy, a rap reality series produced in collaboration with hip-hop label Kalamkaar that signals a deliberate push into the pan-India music ecosystem.
Dhillon brings precisely the kind of muscle SVF needs for that expansion. At Sony Pictures Networks India, she led film acquisition and commercials and handled music licensing across the entire satellite network. Before that, she spent nearly 15 years at Hungama, rising to assistant general manager and leading strategic content licensing for the platform’s digital entertainment business, with a particular focus on international markets. Her label relationships span the full roster: Sony Music, Universal Music, Warner Music, Believe International, Tunecore, The Orchard and a clutch of smaller aggregators. She has negotiated and closed deals with Hollywood studios, Bollywood production houses and regional content players alike, building pricing models and deal structures off data analysis rather than instinct.
Announcing the appointment, Dhillon said she was “thrilled to begin this journey with an iconic Bengali music label and content powerhouse,” adding that SVF’s “constant drive to push boundaries” was what drew her to the role.
SVF has spent three decades proving that regional does not mean limited. With a sharp commercial operator now steering its music distribution, its bid to go national just got a good deal more serious.
