PROMAX&BDA to study consumers’ viewing choices

MUMBAI: PROMAX&BDA has commissioned media and entertainment research and consulting firm Frank N. Magid Associates to conduct a research study for the benefit of marketing and promotions executives in attendance at the 49th annual PROMAX&BDA conference.
The study will cover the methodology behind consumers making their viewing choice as well as what influences those selections. Results from the study will be presented during the PROMAX&BDA Conference, to be held at the New York Hilton and Towers in Manhattan, 23 June to 26 June.
PROMAX&BDA is a global, non-profit association dedicated to advancing the role and effectiveness of promotion, marketing and broadcast design professionals in the electronic media.
Frank N. Magid Associates president and CEO Brent Magid is quoted in media reports as saying that the study would examine those trends, particularly focusing on how viewers decide to watch a certain program and what influences their advanced planning for TV viewing.