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Promaxbda India announces Time [V]achine – The Bootcamp
MUMBAI: After announcing Memory Makers as this year’s theme, the PromaxBDA India show have begun registrations for their much sought-after BOOTCAMP, THE TIME [V]ACHINE to be held on 22nd May, Day 1 of the PromaxBDA India 2018 at the Indian School of Design and Innovation, Mumbai.
THE TIME [V]ACHINE offers to be a unique drill where three hardcore creative geniuses come together and dive into the technicalities of creating promos that are versatile and relevant for all platforms.
Rob Middleton has been the force behind shaping Asia’s promo gene pool-training, running and pushing promo teams everywhere to become world-class and evolving to a multi-platform audience base.
Arnab Chaudhuri is the director of the 2012 Indian Disney animated feature ‘Arjun The Warrior Prince’. Having worked with multiple TV works, Arnab now runs his own production shop-Banabo.
Pete Bishop has directed commercials for Coca-Cola, Duracell and other leading brands and has created idents and broadcast design for amongst others, MTV America, Hallmark, Nickelodeon, Disney, Star TV and Channel [V].
All three had worked together and created ground-breaking stuff for Channel [V] and will now join forces again to teach the delegates useful tips and tricks to take on the digital world and thrive.
Speaking about the Boot Camp, Conference Chair, Raj Nayak said, “The trend shows that our viewers love to consume long format content on television and go on digital for shorter formats. Hence there is room for both mediums to co-exist. It’s a healthy sign that content consumption overall is growing. With more content being created and more emerging platforms, discoverability of content is going to be of utmost importance and therefore the role of promos become even more substantial.”
PromaxBDA represents more than 10000 companies and promotion and marketing professionals at almost every major media organization.
The Tier 1 rates for the BOOTCAMP are applicable till April 29th, 2018 so hurry and register !
People
Steven Davis joins Sony Pictures Networks India as Content Licensing Manager
Seasoned media professional brings over 14 years of syndication and distribution expertise.
MUMBAI: Steven Davis has found a new reel home and this time, it’s at one of India’s biggest entertainment powerhouses. Steven Davis has joined Sony Pictures Networks India as manager of content licensing, marking a significant new chapter in his career within the media and entertainment industry. With more than 14 years of rich experience in content licensing, syndication, distribution, and sales, Davis brings deep operational knowledge and a proven track record of driving revenue through strategic content partnerships.
Prior to this move, he served as senior manager for content licensing & syndication at Rajshri Entertainment for over five years (November 2020 – March 2026), where he orchestrated the full cycle of content licensing and distribution. He has also held leadership roles at Veon Events, Bizzy Baby Media, Yoboho New Media, Vuclip, Saregama India, and Hungama.
In his new role at Sony Pictures Networks India, Davis will contribute to expanding the company’s diverse content portfolio and strengthening its reach across global markets.
The appointment adds valuable expertise to Sony Pictures Networks India’s content licensing team as the company continues to grow its presence in an increasingly competitive entertainment landscape.
From managing syndication at Rajshri to now licensing content at Sony, Steven Davis clearly knows how to keep the stories flowing. His move signals yet another seasoned hand joining the ranks to help some of India’s biggest shows and films find new audiences worldwide.
