iWorld
Promax India’s Digital Reinvent 2021 to be held on 8 Oct
Mumbai: Promax India has announced the second Digital Reinvent show – ‘OTT and Digital Marketing Innovation Conference and Awards’ for 2021. The event will be held virtually on 8 October.
The speakers for the event will include leaders, content and business heads from MX Player, SonyLIV, Discovery+, VOOT, YouTube, Amazon Prime Video, Netflix, Disney+ Hotstar, hoichoi, Eros Now among others.
“The OTT platforms have triggered perhaps the greatest transformation in the Indian media industry. The 500 million-plus smartphone penetration across urban and rural landscapes along with the rapidly growing broadband access will continue to boost OTT growth, thereby attracting billions of dollars of investments from both Indian and global media giants,” said Zee Entertainment Enterprises, chief operating officer – revenue, Rajiv Bakshi. “While the initial phase of this OTT revolution focused on differentiated and massive content creation and customer acquisition; the upcoming phase will strengthen the monetisation models for the entire ecosystem. I am a firm believer of collaboration-for-growth and therefore have chaired and co-created the industry’s foremost OTT conference for incisive discussions with content, tech, and business leaders.”
“These are exciting times – with the rise in demand for new content and investments in technology, it is the best time for the OTT platforms to shine,” said Promax Asia Pte Ltd, country head and strategic partnerships (India, Hong Kong, and the Philippines), Rajika Mittra. “We are privileged to host one of the most spectacular virtual conferences and awards bringing together the best minds in the business of OTT and storytelling. At Promax, our endeavour is to create and build a highly engaging community that believes in collaborative partnerships, growth, and new opportunities.”
The awards aim to support and recognise quality digital entertainment in India. These celebrate and honour outstanding achievements in talent, promotion, marketing, and design. Building on the overwhelming response to the first edition of the awards in 2020, this year there are 39 categories in Gold and Silver.
The event is supported by ‘platinum’ sponsor MX Player, ‘powered by’ sponsor SonyLIV, ‘gold’ sponsor Discovery+ and VOOT, ‘official music’ sponsor BMG Production Music.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
