Movie Channels
Colors Bangla Cinema shines with three wins at Promax India Regional 2024 Awards
Mumbai – Viacom18’s premium regional movie channel Colors Bangla Cinema stole the spotlight at the Promax India Regional 2024 Awards held on 25 April 2024. Hosted by Promax Asia, this extravaganza celebrates the crème de la crème of entertainment promotion marketing and design, applauding the visionaries who redefine creativity and storytelling in our industry. Colors Bangla Cinema’s stellar performance marked a hat-trick victory at the awards ceremony, clinching three coveted awards:
1 Best Brand Image Design – Gold – Colors Bangla Cinema
2 Best Ident – Gold – Colors Bangla Cinema (Relaunch, Durga Puja, Diwali ident)
3 Best Animation – Silver – Colors Bangla Cinema (Relaunch Ident)
The Promax India Regional Awards brought together a diverse array of creative minds, visionaries, and industry leaders, providing a platform to showcase their best work, share insights, and inspire others in the field.
Commenting on this remarkable achievement, Colors Bangla and Colors Bangla Cinema business head Viviek Modi stated, “We are thrilled and honoured to receive these prestigious awards at Promax India Regional 2024. This recognition underscores our commitment to innovation and creativity, highlighting our relentless pursuit of excellence in crafting captivating brand campaigns and engaging promos. We remain committed to pushing boundaries, innovating, and creating memorable experiences for our viewers.”
Movie Channels
Zee5 launches five free FAST channels on Samsung TV Plus India
New genre-led channels bring comedy, drama, horror, classics and South films to Smart TVs.
MUMBAI: Zee5 just turned Samsung Smart TVs into a free entertainment buffet because when premium content costs nothing, even the remote control starts smiling. Zee5 has launched five curated free ad-supported streaming TV (FAST) channels on Samsung TV Plus India, making high-quality, genre-specific entertainment available subscription-free to millions of Samsung Smart TV owners across the country.
The five channels now live are:
Zee Comedy Nation – Popular comedy shows and movies
Zee Dil Se – Compelling drama series
ZEE Horror Nights – Horror and supernatural content
ZEE Cine Classic – Timeless Indian films
ZEE South Flix – High-energy South Indian films dubbed in Hindi
All content is drawn from Zee5’s extensive library and programmed in a lean-back, always-on format ideal for large-screen viewing. This launch strengthens Zee5’s Connected TV strategy at a time when 64 per cent of its premium content watch time already comes from connected devices.
Zee5 chief business officer Siju Prabhakaran said, “At Zee5, we believe accessibility and scale will define the next phase of digital entertainment growth in India. Our presence on Samsung TV Plus strengthens our Connected TV strategy, enabling viewers to discover curated, genre-led content in a seamless, free, and premium environment.”
Samsung TV Plus India head of partnerships Kunal Mehta added, “Local partnerships are at the heart of how we grow Samsung TV Plus in India. Zee Entertainment is one of India’s most iconic media brands, and bringing their channels to our service means millions more Samsung Smart TV owners can enjoy premium local content, subscription-free.”
The channels are available directly through the pre-installed Samsung TV Plus app with no login or subscription required. This marks another milestone in Zee5’s CTV expansion and builds on its growing international presence, with Zee channels already available on Samsung TV Plus across Southeast Asia, Australia and New Zealand.
In a streaming world where paywalls often block the fun, Zee5 and Samsung have quietly opened the gates, proving that sometimes the best things in life (and on your TV) really are free especially when they come with a side of comedy, drama, horror, classics and South Indian blockbuster energy.
