Movie Channels
Productions to begin again?
MUMBAI: It’s not confirmed yet. But sources revealed to indantelevision.com that efforts are on to get TV and other productions kickstarted again. This is even as prime minister Narendra Modi announced an extension of the lockdown till 3 May this morning and a stricter enforcementof Covid2019 restrictions over the coming week. Timelines when the greensignal to resume production have not been revealed as yet, but broadcasters, producers and the government seem to be getting on the same page and a date is expected to be announced.
When they do start, it is proposed that they will do so with heavy security ensuring temperature screening and regular checks, minimum cast and crew in lower double digit numbers, limited camera unit staff, with adequate social distancing, daily sanitation of the sets, an ambulance on standby, masks, gloves and hand sanitisers being used at all times, less lavish sequences, avoiding casting and hiring elderly cast and crew and few props.
Sources share that the content production sector has incurred losses running into thousands of crores since the outbreak of the pandemic. Producers have been at loose ends and have been requesting landlords to waive off rentals for studios where they have their sets standing. Broadcasters normally fund the productions, but with no fresh programming available for nearly a month now, they have been losing ad revenues. To top it all, there are the thousands of unionised crew who have seen their earnings vanish and if this continues for long, it could end up being even more problematic.
A lawyer working closely with the production sector said that unless this is resolved, litigation could be the order of the day.
Hence, producers, broadcasters, unions and the Maharashtra government are currently working on drawing up new measures that will have to be followed without any exception.
Please keep visiting indiantelevision.com to get further updates.
(Updated at 10:30 am on 14 April 2020)
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
