Film Production
Producers in Maharashtra gearing up to resume shooting
MUMBAI: Producers are gearing up to resume production after Maharashtra government on Sunday gave the official sanction in this regard.
The government gave green signal for the resumption of film and television shootings in non-containment zones.
Indian Film & TV Producers Council chairman (TV division) and Hats Off Productions founder J D Majethia told Indiantelevision.com that producers have started the process to resume shooting of films and television/OTT serials.
He said, “Every producer will have to fill up an application form. If someone wants to shoot outside Mumbai, he/she will need to take permission from the district collector. Currently, we are in the process of filling up an application form with all the details that will be uploaded in the course of next two to three days.”
After filing the application form, the concerned authority will scrutinise the details based on numerous factors like studio space, SOPs, etc. After evaluating the application and depending on the situation, they might be granted permission within seven days, he explained.
Regarding the exact shooting date, Majethia said it will be finalised after discussing with other producers in two to three days.
He added that every broadcaster, film producer and OTT platform will have to apply for permission separately. Shooting outside Maharashtra, however, is not allowed. The cultural affairs ministry said that producers will have to conduct pre-production and post-production works by adhering to the rules and regulation laid down by the government.
Producers will have to apply to the managing director of the Maharashtra Film City in Goregaon, Mumbai, and to district collectors outside Mumbai for resuming shootings.
Majethia clearly stated that they are filling up the application form after taking into consideration the well-being of everyone involved. He concluded: “Our topmost priority is to safeguard the lives of our people; we are thinking of all possible measures to resume the shoot without risking anybody’s life.”
Film Production
Priyanka Kaur Dhillon joins SVF Entertainment as lead for music distribution
A seasoned content dealmaker with 16 years in digital and satellite media joins the Bengali entertainment powerhouse as it pushes into the pan-India music market
Mumbai: Priyanka Kaur Dhillon has made her move. The content acquisitions and commercials veteran, most recently commercial manager at Sony Pictures Networks India, has joined SVF Entertainment as lead for music distribution, stepping into one of the more interesting briefs in regional entertainment right now.
SVF is no ordinary regional label. Over 30 years it has built a formidable legacy in Bengali cinema and music, driven by culturally resonant storytelling and a catalogue that consistently punches above its weight. Its recent success with Chiraiya underlines the point. But the Kolkata-based powerhouse now has its sights firmly set beyond Bengal, most visibly through Legacy, a rap reality series produced in collaboration with hip-hop label Kalamkaar that signals a deliberate push into the pan-India music ecosystem.
Dhillon brings precisely the kind of muscle SVF needs for that expansion. At Sony Pictures Networks India, she led film acquisition and commercials and handled music licensing across the entire satellite network. Before that, she spent nearly 15 years at Hungama, rising to assistant general manager and leading strategic content licensing for the platform’s digital entertainment business, with a particular focus on international markets. Her label relationships span the full roster: Sony Music, Universal Music, Warner Music, Believe International, Tunecore, The Orchard and a clutch of smaller aggregators. She has negotiated and closed deals with Hollywood studios, Bollywood production houses and regional content players alike, building pricing models and deal structures off data analysis rather than instinct.
Announcing the appointment, Dhillon said she was “thrilled to begin this journey with an iconic Bengali music label and content powerhouse,” adding that SVF’s “constant drive to push boundaries” was what drew her to the role.
SVF has spent three decades proving that regional does not mean limited. With a sharp commercial operator now steering its music distribution, its bid to go national just got a good deal more serious.
